Peter Fazio

Results-driven Sales Director with over 15 years of experience in Consumer Packaged Goods, specializing in key account development, strategic planning and selling to achieve volume, profit, and share performance goals. Proven ability to build strong customer relationships, provide thought leadership on industry dynamics, and analyze syndicated data for compelling selling stories. 

East Coast Director of Large Format (Grocery/Mass Merch)                                 Tampa, FL

CANarchy Craft Brewery Collective a division of Monster Energy                    09/2022 - 12/2023

• Orchestrated a 24% revenue growth to $33M annually by leading a team of National Account Managers servicing 25+ Grocery & Mass Merch chains.
• Spearheaded 19% increase in points of distribution, culminating in 32,659 PODs by the end of 2023.
• Seized a 1.8 share of a $4.6B segment within the initial 12 months, leveraging extensive B2B relationships with top accounts for the successful launch of Monster Energy’s inaugural alcoholic item.
• Mentored team members, prioritizing the enhancement of category management and data analytics skills to foster a high-performing sales force.
• Collaborated seamlessly with finance and demand teams to formulate and implement strategic pricing strategies, ensuring the generation of maximum revenue and volume.
• Actively engaged in the Employee Leadership Council, streamlining processes across cross-functional departments, and addressing company challenges head-on.

Bachelor of Science in Marketing and Finance with Minor in Business Administration

King's College, Wilkes-Barre, PA

McGowan School of Business, AACSB International Accreditation 

Mu Kappa Tau, Phi Sigma Tau (Marketing and Philosophy Honor Societies)