Isabelle Letts

Dedicated professional with a diverse background and extensive experience in the cannabis industry since 2021. I began my career handling all essential administrative functions, ensuring operational efficiency. In spring 2022, I transitioned fully into sales and marketing, where I successfully developed strategies to enhance brand awareness, customer engagement, and revenue. Prior to entering the cannabis industry, I worked as a licensed funeral director and served as a medic in the Army for five years, where I developed strong leadership, communication, and problem-solving skills.

I bring extensive experience in both physical and digital cannabis marketing, having developed comprehensive marketing plans to address both short-term and long-term objectives for brands in the Michigan cannabis industry. Additionally, I am deeply involved in the cannabis marketing event scene, with hands-on experience in both B2B and B2C engagements. My diverse background enables me to create targeted strategies that drive brand growth and visibility in this dynamic market.

I also have extensive administrative experience, including two years as an Executive Admin for Washington State's 2nd largest funeral home chain. In this role, I oversaw the administrative teams across multiple locations and handled all bookkeeping responsibilities. I further honed my administrative skills during my time at Made By A Farmer, where I was responsible for a broad range of tasks, including bookkeeping, HR, payroll, inventory management, and order fulfillment. This diverse experience has equipped me with strong organizational, multitasking, and leadership abilities.

I hold an Associate's degree in Business, with a focus on Funeral Service. This program provided me with a solid foundation in general business management, while about half of the coursework was specialized in funeral services.