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    Senior Product Marketing Manager - Boston, United States - LeanIX Jobs

    LeanIX Jobs
    LeanIX Jobs Boston, United States

    4 days ago

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    Description


    As the Product Marketing Manager, you will play a crucial role in shaping and driving the marketing messaging and strategy for our products. This exciting position involves conducting competitive analysis, market research, and developing compelling collaterals to support our Sales Team. Your responsibility also includes translating our product roadmap into clear and impactful messaging, closely collaborating with the sales and demand generation teams to educate them about the strategic positioning of the product to customers, partners, and market influencers. Furthermore, you'll have the opportunity to create customer champions by showcasing their success stories.



    Product Marketing Manager

    Location: Netherlands, Germany, or United States



    WHAT YOU WILL BE DOING:



    • Develop product marketing plans with a comprehensive go-to-market strategy, compelling positioning, launch plan, pricing, and promotions tailored to target personas and industries
    • Transform value propositions into impactful sales enablement tools, case studies, sales sheets, videos, whitepapers, and more
    • Gain a deep understanding of the competitive landscape to establish LeanIX as a market leader with a unique value proposition
    • Conceptualize and execute product announcements through engaging blogs, how-to articles, and newsletters
    • Lead initiatives that enhance LeanIX's industry thought leadership, ultimately increasing brand awareness


    WHAT WE ARE LOOKING FOR:



    • BA/BS degree in computer science, engineering, or a related field
    • Minimum of 3 years of product marketing experience in the B2B SaaS industry
    • Passion for technology and strong familiarity with modern software engineering concepts such as DevOps, Microservices, or Cloud Computing
    • Excellent written and verbal communication skills in English
    • Proficiency in PowerPoint, adept storytelling, and presentation capabilities
    • Experience in gathering customer feedback and articulating the product's value proposition
    • Ability to collaborate effectively with product management, engineering, and customers to generate compelling content ideas
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