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Marketing Cloud Manager - Atlanta, United States - Safe-Guard Products International, LLC
Description
Job Title:
Marketing Cloud Manager (hybrid)
Location:
US - GA - Atlanta (Sandy Springs)
FLSA :
Exempt
Job Description :
The Marketing Cloud Manager is responsible for understanding business requirements and delivering high quality technical solutions that empower the Direct-to-Consumer Marketing team to fully utilize Marketing Cloud to support our clients e-commerce programs.
To succeed in this role, you will need a good mix of strategic, development and technical skills along with solid platform and domain knowledge.
You should have a technical vision and proactively offer a point of view and set of recommendations to optimize the design and operations in Marketing Cloud.
You will build automated campaigns, connect data between platforms, and empower the campaign managers to effectively utilize Salesforce Marketing Cloud.
Job Responsibilities:
Collaborate with campaign managers and clients to understand the marketing technology needs and translate them into solutions
Build and maintain effective relationships with key stakeholders, partners and technology providers to support the ongoing evolution of Salesforce Marketing Cloud.
This includes staying abreast of Salesforce Marketing Cloud product updates and changesWork with data, analytics, and campaign teams to develop complex email automation rules / triggers, personalized workflows, and list segmentation
Train and mentor other team members so they are empowered to fully utilize Marketing Cloud
Bridge data from CRM and multiple integrated internal sources
Ability to provide inputs related to the use of data between Salesforce Marketing Cloud and Salesforce CRM marketing efforts to enhance our targeted campaign strategies
Configure automations in Automation Studio including
SQL Queries.
Troubleshoot any solution challenges that are raised by campaign managers
Manage support level resolution in a timely manner
Champion and lead multiple projects that relates to the management and usage of Salesforce Marketing Cloud and be able to adapt to changing timelines and priorities
Ensure Marketing's efforts are within compliance of internal governance and legal requirements
Establish, maintain, and optimize scalable marketing processes
Understand enterprise database design and create ERD diagrams that complement the data schemas required by the proposed solution
Manage solution related documentation
Implement best practices for marketing. Increase campaign efficiency, engagement, and effectiveness through optimal use of the marketing database
Develop proofs-of-concept to validate solution feasibility
Maintain current knowledge about the SFMC platform and other relevant technologies in the digital marketing space
The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.
3-5 years of Marketing Cloud experience including experience with Journey Builder, Automation Studio, Data Extensions, Email Studio, and in general persona driven, multi-segment and lead generation campaigns
Bachelor's degree in a related field
Salesforce Marketing Cloud Developer Certification
Proven expertise in use of Salesforce Marketing Cloud Journeys
Demonstrable history of working in complex data environments and integrations such as a CRM
SQL
Other Salesforce Marketing Cloud Certifications such as architectural or administrative preferred
Experience with HTML / CSS / Javascript development. Particularly in web forms preferred
Experience working with REST and SOAP APIs preferred
Demonstrable experience with Salesforce CRM, Salesforce Communities, or Salesforce data models preferred
Must be authorized to work in the U.S
Must be able to successfully pass a background check
Company Benefits:
Medical, Dental, and Vision Insurance
Flexible Spending Account
Health Savings Account
401(k) Plan with Company Match
Company-paid Short-Term and Long-Term Disability
Company-paid Life Insurance
Paid Holidays and Vacation
Employee Referral Program
Employee Assistance Program
Wellness Programs
Paid Community Service Opportunities
Tuition Reimbursement
Ongoing Training & Personal Development
And More
About Safe-Guard Products International:
Safe-Guard Products International is the leading provider of branded vehicle protection products in the finance and insurance space to the automotive, RV, marine and motorcycle/powersports industries.
We are a proud partner to Original Equipment Manufacturers (OEMs), top retailers, and independent agents across the United States and Canada.
In nearly thirty years, we have grown to power a client roster of over 50 leading protection brands and protect over 16 million consumers under Safe-Guard contracts.
Our success is driven by over 700 employees, who serve over 12,000 dealers and support contract holders across the U.S.
and Canada.Safe-Guard continues to experience dynamic growth and has earned a stellar reputation from our clients, dealers, and peers by providing: 1) the highest quality protection products in the industry, 2) a broad platform of branded product, technology, marketing, and training solutions, and 3) an unwavering commitment to uncomplicated care and customer service.
Safe-Guard Products International is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, disability or protected veteran status, or any other status or characteristic protected by federal, state, or local law.
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