Account Manager - Fort Lauderdale, Florida, United States - Informa Markets

Informa Markets Fort Lauderdale, Florida, United States

2 weeks ago

Permanent

Description

Job Description

As a Account Manager you will be responsible for revenue generation from existing/retention customers within the U.S. Boat Show business unit. This role will manage sales to customers dependent on the market and brand context. The role will focus on the U.S. Boat Shows while also developing the flexibility to work across multiple product categories.

This team is critical to the business, as the key to our success is retention of customer relationships, growth of accounts and driving exhibitor participation at events.

The Account Manager will involve in external sales activity, meeting customers face to face and attending shows, and will sell to valued existing customers.

Their performance will be evaluated based on retention and growth of these accounts as well new business opportunities.

You will have the opportunity to continue to develop your expertise the industry served, building greater insight over time. Further show brand and industry expertise will be developed by collaborating with Sales Managers and Sales Directors.

Maintaining and strengthening the relationship throughout the year is an important focus, to develop an understanding of the customers' needs and expectations from their attendance at the event.

You will understand the customers' needs and articulate a compelling value proposition as part of the sale.

This role requires you to be in the office from Monday to Friday at our office located at 1650 SE 17th St, Fort Lauderdale, FL.

Role Accountability and Duties:

Sell to existing customer accounts with engaging conversations and compelling proposals while guiding and servicing them through the application process.

Using our unique position in the industry, selling our services to prospective customers.

Develop potential new sales leads and client base through visiting other events and boat shows.

Execute on assigned Sales campaigns, against accounts, products and revenue targets, in line with sales plan

Support on-site existing customer accounts, by providing exceptional customer service

Collaborate with Marketing teams to help generate leads and activities

Distribute customer insight to the Sales Director and team

Keep Sales Director informed of the customer pipeline and critical information through accurate record keeping

Maintain accurate exhibitor information in CRM and proof digital and physical show guide information and listings

Spend a minimum 35% with face to face with clients, partners and competitive events focused on customer service and increased levels of satisfaction.

Leverage understanding of customer production trends to help develop Sales plans and approaches

Actively participate in the in-water move in/out and manage crew to facilitate the in-water portion of the shows

Continuous learning related to industry specific and product knowledge, reading industry research

Support Finance/Billers in resolving bad debt customers as a final escalation point as well as helping to collect deposits or balances

Create new business opportunities by in lead entry and lead research via internet and social media

Manage floor planning process and assist Sales Director and Sales Managers in exhibitor placement

Create and develop in water layouts, move in schedules and work hand in hand with the in-water operations team by directing and supervising on site.

Work with customers to improve service levels and show site performance.

Create floor plan change sheets and proof floor plans.

As an Account Manager, you will be evaluated on:

Account Manager revenue targets

Revenue performance against target

Individual performance metrics

Number of pipeline opportunities

Percent of sales target attained

Number of new business referrals/lead generation

Individual sales activity metrics

Number of calls and meetings/productivity

In person/Phone/Email Customer contact volume

Sales process and technology adoption metrics

Key Salesforce system adoption metrics

New sales support through lead entry and research

Administrative tasks completion and support, proofing, change sheets.

Customer satisfaction levels and customer experience especially at show site.

This posting will automatically expire on 6/14/2024

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