- Define and execute a comprehensive product marketing strategy aligned with the company's overall goals and objectives.
- Conduct market research to identify and monitor customer needs, market trends, and the competitive landscape.
- Collaborate with product management, customer success, sales, and other cross-functional teams to ensure alignment and success of product marketing initiatives.
- Inform and guide the development and execution of go-to-market plans for product launch and future feature releases, including messaging and positioning.
- Collaborate with the content team to create compelling and relevant content such as whitepapers, case studies, and videos.
- Work closely with the sales team to develop sales enablement tools and materials, including sales decks, battle cards, and product training sessions.
- Develop strategies to drive customer engagement and advocacy, including customer referral programs, user communities, and customer feedback mechanisms.
- Manage in-product marketing strategies such as tooltips, pop-ups, and feature announcements to help educate users about the product's capabilities, promote new features, and encourage engagement.
- Utilize data-driven insights and user behavior analytics to identify trends and optimize go-to-market strategies, improve user experience, and drive product adoption and retention.
- Bachelor's degree in marketing, communications, or a related field; or equivalent experience.
- 8+ years in product marketing with 3+ years directly focused on PLG strategies. Direct experience with freemium models a plus.
- Prior experience with B2B product launches.
- Experience marketing to IT roles/personas preferred.
- Strong strategic thinking and analytical skills, with the ability to translate data and insights into actionable marketing strategies.
- Excellent communication and presentation skills, with the ability to effectively communicate concepts to internal and external stakeholders.
- Leadership experience and proven ability to influence cross-functional teams with demonstrable examples of success in driving marketing and sales alignment.
- Results-oriented mindset with a focus on driving business impact.
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Director, Product Marketing - Needham, United States - International Data Group Inc.
Description
OverviewIDC is a dynamic and innovative research, data, and events company at the forefront of guiding the global technology market ecosystem. We are dedicated to delivering leading solutions that empower businesses to make better decisions and thrive in the digital-first age. As we expand our digital products portfolio, we are seeking a strategic and results-driven Director of Product Marketing to join our North America team.
This position is responsible for owning a full spectrum of product marketing strategies tied to a new digital product that addresses the critical needs of enterprise technology buyers
Why IDC?
IDC is the most respected global technology market research firm. We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success. IDC has been recognized for four consecutive years (2020, 2021, 2022, 2023) by the IIAR as the Analyst Firm of the Year which is one of the highest accolades for the technology market research industry.
This role can be remote in an approved US location.
Responsibilities
IDC is an Equal Opportunity Employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, handicap, race, color, religion, gender, gender identity and expression, ancestry, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or other categories protected by law.
At IDC, Inc., we are committed to fair and equitable pay practices. We pay our employees equitably for their work, commensurate with their individual skills and experience. Salary range and additional compensation, including discretionary bonuses and incentive pay, are determined by a rigorous review process. This process considers the experience, education, certifications, and skills required for the specific role, equity with similarly situated employees, as well as employer-verified US region-specific market data provided by an independent 3rd party partner. The expected total annual compensation, depending on location and experience, is between $135,000 and $164,000 and is inclusive of base salary and variable compensation (if applicable).
