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    Influencer Marketing Coordinator - New York, United States - The Walt Disney Studios

    The Walt Disney Studios
    The Walt Disney Studios New York, United States

    3 weeks ago

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    Description

    The Growth Marketing team is tasked with driving new subscriber growth for Disney Streaming. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns.

    As the Influencer Marketing Coordinator, you will play a meaningful role in supporting a fast-growing influencer marketing program. If you have an interest in digital and influencer marketing and a passion for all things marketing and social media, this could be the role for you This is a fantastic opportunity for someone who is looking to break into the influencer industry and wants to be at the forefront of digital innovation and growth. The ideal candidate will be tech-savvy and intuitive, with innovative ideas to support our influencer campaigns. You will bring a creative and flexible mindset to the role, which will be essential for the success of our influencer initiatives. We are a highly collaborative team and work across the Disney business and with external partners.

    Responsibilities:

    • Assist in implementing strategies to drive subscriber acquisition, conversion & efficiency via influencer campaigns.
    • Support execution of influencer campaigns to meet or exceed direct response goals.
    • Draft campaign project briefs, creative briefs, and influencer contracts.
    • Prospect and curate new talent for influencer campaigns.
    • Collaborate with internal cross-functional teams like brand, legal, and strategy for campaign approvals and coordination.
    • Work closely with other paid media marketing teams to help coordinate asset deliveries and campaign launches.
    • Help lead direct relationships with top influencers and agencies.
    • Track, monitor, and report on post/ad performance against key performance indicators across social channels, including Instagram, YouTube, and more.
    • Recommend new influencers and campaign strategies.
    • Conduct market research to stay up-to-date with best practices and emerging trends.

    Basic Qualifications:

    • 1+ years of relevant experience (direct experience in influencer marketing preferred but not required)
    • Passion for influencer marketing, pop culture, and industry trends.
    • Highly analytical mindset
    • Excellent PowerPoint skills and proficiency in Excel
    • Strategic self-starter who can effectively prioritize many ongoing projects
    • Fluency in Spanish or Portuguese (Spanish preferred)
    • Passion for innovation, creative problem-solving, and building strong relationships with both internal and external stakeholders
    • Flexibility and ability to work in a fast-paced and dynamic environment.
    • A strong communicator with a can-do, positive attitude and a strong desire to get things done.

    Preferred Education:

    • Bachelors degree in relevant field or equivalent work experience
    The hiring range for this position in New York City is $53,600 to $73,700 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
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