A brand manager is responsible for overseeing the development, promotion, and overall management of a brand. This includes creating and implementing marketing strategies, maintaining brand image and identity, and monitoring consumer trends and market competition - Marathon, United States - Quantum Innovations

Quantum Innovations

Verified Company

Marathon, United States

3 weeks ago

Posted by:

Meredith Sinclair

beBee Recruiter

Description

As one of the world's leading providers of eyewear, vision aids, and leisure optics, Eschenbach Optik has always focused on improving people's quality of life and joy through optical products. At the company's headquarters in Nuremberg, around 300 dedicated employees work at the highest level of competence to achieve this goal. Eschenbach offers products with the best possible combination of design and function, using the most innovative technology and setting standards in the optics industry.
We are currently seeking a Brand Manager (m/f/d) License for our Eyewear Marketing division at our Nuremberg location.

Your responsibilities

Strategic development of the brand and conceptual alignment

Implementation of brand strategies from idea generation to market research, development, and execution, as well as adherence to the marketing plan for each brand

Independent design and implementation of operational marketing initiatives and development of all necessary tools in line with brand conformity, as well as the development and implementation of a comprehensive brand strategy in the B2B and B2C sectors using both traditional and unconventional advertising and communication measures

Independent development and realization of communication, innovation, and assortment concepts, as well as regular impact monitoring and supervision of marketing plans and measures in close coordination with sales and product management

Planning, organizing, and conducting photo shoots in coordination with agencies,