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Director - Online Communities - Richardson, TX, United States - HCSC
Description
At HCSC, we consider our employees the cornerstone of our business and the foundation to our success.We enable employees to craft their career with curated development plans that set their learning path to a rewarding and fulfilling career.
This position is responsible for working with divisional leadership to develop communication programs that support external reputation development and business strategies as well as employee performance.
This position will oversee all divisional internal and external communications that drive performance, enhance transparency, promote strategic business initiatives and support a positive culture.
This position is responsible for maximizing efforts on behalf of all internal and external communication teams to influence key stakeholders.
The communications director must ensure local and corporate assets are leveraged on behalf of state operations to drive a competitive advantage in the state market place.
This position is responsible for aligning divisional business interests with enterprise marketing initiatives in newsletters, websites and social media networks.
The position also oversees online reputation management of the division's key executives in addition, this position will supervise a multimedia studio and team that produces video content to support the division*s communication imperatives.
Ability and willingness to travel including overnight stays.Direct all internal and external communications on behalf of the Office of the President within the Texas Division.
Develop, implement, execute and measure internal influence strategies that support performance imperatives identified by the VP of Texas Plan Operations.
Provide communication counsel and services to key stakeholders such as the Plan's Affiliate Board, Texas Leadership, Texas Physician Advisory Council, Major Accounts Council, Executive Advisory Council, etc.
Identify communication deficiencies that adversely impact Texas sales, network, legislative or business initiatives and matrix with enterprise resources to ensure needs are met.
Supervise the division's multimedia studio, staff and production schedule so strategic video communications can be leveraged to support the division's goals.
Oversee a divisional calendar that enables strategic alignment and risk management for external brand initiatives including, but not limited to media relations, executive speaking engagements, social media and community relations.
Coordinate with all divisional communication teams on a regular basis to confirm that the calendar is updated.Aligning Texas business interests with enterprise marketing initiatives in shared communication mediums such as newsletters, websites and social media networks.
Oversee online reputation management of the division's key executives.Represent Texas leadership on the enterprise Online Reputation Management team.
Ensure integrated action plans, statements, analyses and communications materials present a positive image of the brand to all its stakeholders across state.
Bachelor degree plus 8 years of experience working at or with a major health care organization and leveraging various digital communication assetsHCSC is committed to diversity in the workplace and to providing equal opportunity and affirmative action to employees and applicants.
We are an Equal Opportunity Employment / Affirmative Action employer dedicated to workforce diversity and a drug-free and smoke-free workplace.
Drug screening and background investigation are required, as allowed by law.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.