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    Senior Marketing Manager - Raleigh, United States - Thermo Fisher Scientific

    Thermo Fisher Scientific
    Thermo Fisher Scientific Raleigh, United States

    3 weeks ago

    Thermo Fisher Scientific background
    Description
    Job Description
    The Analytical Instruments Group (AIG) Clean Energy team is seeking a highly
    experienced and creative Senior Marketing Manager to join our newly formed
    team. As the Senior Marketing Manager, you will play a crucial role in developing
    and executing marketing tactics and campaigns that effectively promote our
    Clean Energy solutions. Your deep understanding of the Clean Energy industry
    and its key personas will enable you to craft compelling messaging and engage
    with target customers through various channels.
    If you are a creative and passionate marketeer with a strong background in
    delivering targeted marketing to engineers and scientists within energy transition
    segments, we invite you to apply for this exciting opportunity.


    Location:
    Remote – Europe or North America (upper 48 states); one position posted in multiple locations.

    KEY RESPONSIBILITIES:
    Own the development and deployment of cross-divisional marketing campaigns to build recognition, drive awareness, and stimulate demand. Build inspirational stories that showcase the value propositions of our portfolio.

    Manage campaign budgets:
    selecting agency and marketing channel partners to deliver campaigns with measurable returns on investment and value for money
    Drive web and digital promotion efforts to engage with target audiences through various channels.

    Produce content, including white papers, web pages, articles, presentations, newsletters, emails, brochures, videos, and blog posts, to position our company as an industry leader and drive customer engagement.

    Develop and implement strategies to generate demand and marketing qualified leads.
    Expand our customer contact database through targeted marketing initiatives and lead-generation activities.

    Develop cohesive messaging and branding strategies that align with our overall company brand while addressing the needs and priorities of each vertical sub-segment.


    Persona & Positioning:

    Define target personas for market requirements documents, product use cases, and campaigns to ensure our messaging resonates with the struggles of each persona.


    Portfolio Messaging:
    Develop clear and compelling messaging that optimally communicates the value of our products and solutions.
    As the team grows, the role may expand to include the management of junior marketing communications team members.

    Minimum Education and Experience:
    Bachelor's degree in Marketing, Business Administration, or a related scientific or engineering field.

    5+ years' of proven experience in vertical marketing, with a track record of delivering successful marketing campaigns targeted at specific industries.

    Experience in marketing products or services to the battery, hydrogen, and/or solar industries
    Experience in supervising and reporting on market trends, customer needs, and competitive landscape.
    Excellent written and verbal communication skills, and the capacity to build compelling content that conveys sophisticated concepts.
    Creative thinking and the capability to develop innovative marketing campaigns that differentiate our offerings in the market.
    Strong project management aptitudes, with the ability to lead multiple initiatives simultaneously.
    Proficiency in applying various marketing tools and platforms, including web, digital, and content creation software.
    If you are a creative mind with a passion for developing and delivering targeted
    marketing to engineers and scientists within target markets, we encourage you to apply for this exciting opportunity.

    Join our team and contribute to the growth and success of our Clean Energy
    vertical
    Desirable attributes


    You will have a strong customer orientation and the ability as an effective communicator to articulate customer value propositions, market insights, and technical industry knowledge.

    Familiar with leading and influencing others in a matrix organizational structure you will also demonstrate adaptability to dynamic and changing environments.

    Comfortable in building business strategy with analytical reasoning and sound financial competence.
    Benefits

    We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation
    Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us .

    As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need.

    #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.
    Apply today


    Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

    Accessibility/Disability

    Access

    Job Seekers with a Disability:
    Thermo Fisher Scientific offers accessibility service for job seekers requiring accommodations in the job application process. For example, this may include individuals requiring assistance because of hearing, vision, mobility, or cognitive impairments.

    If you are a job seeker with a disability, or assisting a person with a disability, and require accessibility assistance or an accommodation to apply for one of our jobs, please submit a request by telephone at *.

    Please include your contact information and specific details about your required accommodation to support you during the job application process.

    *This telephone line is reserved solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes, such as not being able to get into the career website, following up on an application, or other non-disability related technical issues will not receive a response

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