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Senior Product Marketing Manager - Boston, United States - LeanIX
Description
As a Product Marketing Manager (f/m/d) you will be responsible for guiding and fuelling the product driven marketing messaging and strategy for our products.
You will conduct competitive analysis, and market research, will create collaterals to enable our Sales Team and will translate our product roadmap to crisp messaging.
This role is tightly linked with the sales and demand generation teams to educate them about the strategic positioning of the product to customers, partners, and market influencers.
You'll be passionate about building customer champions and leveraging customer stories that showcase their success.Product Marketing Manager (f/m/d) based in Netherlands, Germany or United States
WHAT IS WAITING FOR YOU?
Build product marketing plan with go-to-market strategy, compelling positioning, launch plan, pricing, promotion to target personas and industries
Translate value propositions into impactful sales enablement, case studies, sales sheets, videos, whitepapers and more
Build a solid understanding of competitor landscape to position LeanIX as a market leader with differentiating value-proposition
Conceptualize and develop product announcements into blogs, how-to-articles, and product newsletters
Spearhead content and programs that foster LeanIX' thought leadership in the industry, resulting in higher brand awareness
WHAT ARE WE LOOKING FOR?
BA/BS (computer science, engineering or a related field)
3+ years of product marketing experience in the B2B SaaS industry
Tech-savvy and enthusiastic for technology with a proven understanding of modern software engineering (DevOps, Microservices, or Cloud Computing)
Great writing and oral communication skills in English
Strong PowerPoint, storytelling and presentation skills
Experience in interviewing customers and documenting how the product has delivered benefit
Skills in collaborating with product management, engineering and customers to come up with great ideas for content
#BI-Remote
LeanIX, an SAP company, is a market leader for enterprise architecture management (EAM), driving the modernization of IT landscapes and continuous business transformation.
Its software-as-a-service solutions empower organizations to create transparency, enabling them to visualize, assess and manage the transition towards their target IT architecture.
By offering a data-driven and automated approach enhanced with AI, LeanIX helps organizations make sound decisions and collaborate more effectively.
LeanIX serves over 1,000 companies globally across various industries, including more than 10% of the Fortune 500 and half of the German DAX 40.
Headquartered in Bonn, and offices in Munich and Berlin (Germany), LeanIX also has a strong international presence with offices in Boston (USA), London (UK), Paris (France), Amsterdam (Netherlands), and Ljubljana (Slovenia).
In November 2023, LeanIX became part of SAP. For more information, visit . Your application information might be therefore shared across both SAP and LeanIX recruiting and hiring teams.LeanIX is not just a product, in fact it's a great place to work. Colleagues from dozens of countries jointly make our vision reality.
We believe in transparent communication, personal development, diverse workforce, innovation by creating ideas that prove useful and that our world-class team deserves the best software stack money can buy.
At LeanIX we have a Hybrid Work Mode which means you work remotely from your home office and work from one of our offices.
LeanIX is committed to being an equal opportunity employer. Diversity is vital to driving the growth and success of our company.
If you need an equitable interview process alternative, please let our team know at You will be treated with the utmost respect and confidentiality.
All applicants will receive consideration for employment based on experience, qualifications, and competencies.LeanIX will not discriminate based on race, color, religion, belief, political affiliation, union membership, age, sex, pregnancy, sexual orientation, gender identity, national or ethnic origin, genetic information, creed, citizenship, disability, protected veteran or marital status, or any other status protected by applicable laws or regulations.
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