- Develop and oversee programmatic media strategy and recommendations based on the client's goal across multiple channels including display, video, OTT, Digital-Out-Of-Home, Digital Audio, and native with a focus on healthcare markets, to maximize campaign performance and client ROI.
- Manage the entire campaign lifecycle from planning to implementation, optimization, and
- Connect with to creative teams to provide creative asset recommendations and performance
- Negotiate and implement direct and private marketplace deals with select media partners
- Identify third-party data segments at efficient CPMs for audience targeting.
- Upload and distribute audience lists into Data Management Platforms (DMP)
- Oversee the execution, management, and optimization of programmatic media plans across
- Monitor ad verification, brand safety, and viewability.
- Build and evolve relationships as the primary point of contact with media partners and internal
- Interpret and report on attribution models across programmatic and other paid media
- Guide and recommend tag setup and management alongside Data, Analytics & Insights, and Ad Ops teams
- Analyze and resolve diverse and complex issues based on in-depth knowledge of programmatic and ad-serving platforms Client and Internal Team Engagement:
- Establish and grow relationships as a key point of contact among media partners and internal
- Deliver, and present client reporting and insights monthly and quarterly.
- Collaborate with internal teams and departments to share programmatic insights that can be
- Respond to client questions and ad hoc requests in a timely manner
- Partner with DA and Data Ops for robust reporting integrations that support campaign
- Share programmatic knowledge with internal and external clients and provide mentorship to
- Perform quality assurance reviews for junior-level campaign builds
- Conduct ongoing programmatic trends analysis while staying current on recent platform updates and how to apply them to campaigns.
- Advance expertise in the digital display ecosystem and programmatic media landscape to
- Maintain current knowledge and expert understanding of DSP platforms, leveraging this
- Embrace new opportunities to learn more about and test new automated buying approaches,
- Assist The new business team with pitch recommendations and deliverables.
- Expert knowledge of digital programmatic buying and planning with hands on experience
- 3+ years of proven experience in programmatic advertising across multiple channels with a
- Strong understanding of digital media metrics and the ability to translate them into meaningful
- Proficient In using programmatic platforms and tools including DSPs, DMPs, ad verification tools,
- Excellent analytical and reporting skills with proficiency in Google Analytics, Excel, or similar tools
- Ability to communicate complex data in a clear and concise manner.
- Strong organizational and project management skills
- Flexible, self-starting attitude; able to collaborate cross-functionally and communicate
- Demonstrated problem-solving abilities and proactiveness in resolving campaign issues.
- Commitment To ongoing learning and staying at the forefront of programmatic advertising trends.
- Proficiency in DSPs such as Yahoo DSP, The Trade Desk, and comfortable with other ad
- Passionate about training and growing the skillsets of junior team members
- Experience with executing and planning emerging programmatic channels such as DOOH and OTT.
- Proficiency in process placing tracking pixels on client websites (directly or using GTM) and
- Advanced understanding of audience segmentation and targeting
- Experience with healthcare marketing and understanding of HIPAA compliance is highly
- Experience with working with custom audience lists
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Description
WebMD Ignite is a full service growth engine for health systems and health-centric organizations.Our comprehensive experience, datasets and breadth of capabilities maximize our partners' marketing investments resulting in an enhanced reputation, deeper loyalty and profitable growth.
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Develop, Execute, and Negotiate Multi-Channel Programmatic Strategies
Campaign Management and Optimization:
Collaboration and Knowledge Sharing:
Expertise and Continuous Learning:
Business Development Support