Bill Stankiewicz

7 years ago · 1 min. reading time · ~10 ·

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YOUR BRAND, YOUR NAME, PROTECT IT, by Bill Stankiewicz

YOUR BRAND, YOUR NAME, PROTECT IT, by Bill Stankiewicz

lke


Being active in Supply Chain Management has been a great love of 25 years. Constantly learning and helping to provide solutions on a domestic & international level is fun with the use of technology.  Companies that are successful are the ones that can scale, be nimble & react to changing demographics such as Amazon or Crane World Wide Corporation. It is important to protect your Brand, You are a brand too!

“A brand can be any noun (person, place, or thing) that needs someone else to take action (purchase, promote, advocate, and so on). A brand does this by creating a series of ideas and touch points that build a larger message which draws the desired party close, engages them emotionally, and inspires them to take action”.

Brand name merchandise is identified by a name and / or symbol associated with certain product characteristics. Lucky Brand, Levi’s, Ralph Lauren, and Gucci are all brands. Certain product characteristics are associated with each brand, Lucky Brand (Trend), Levi’s (Moderate Price), Ralph Lauren (Style), and Gucci (Prestige).

A brand is the emotional and psychological relationship that it has with its’ customers. It is the idea or image of a specific product or service that the consumer identifies with the brand, the personality of the brand.

Think of a brand as a persona and what attributes make up this personality:


How does it wear – quality?


Who and what does it epitomize – design?


How does it communicate – positioning?


Who does it associate with – target market segment?


Is it well known – brand awareness?


The personality of a brand varies distinctly between businesses. Ralph Lauren –Premium lifestyle products for home and apparel. Toyota – High quality reliable vehicles and innovative service.   Bill Stankiewicz-Supply Chain Solution Specialist


Thank you for reading this quick post with material borrowed from Jim Tompkins & Nancy Marino too.   If I can help you in any way call Bill Stankiewicz @ 1.404.750.3200 or come visit me in Savannah. Email: info@savannahsupplychain.com


PS:  "Did I tell you I love beBee.com?  Well yes I do & you can quote me on that , Bill Stankiewicz


Best regards,


Bill Stankiewicz

Supply Chain Executive

www.savannahsupplychain.com

www.beBee.com , Brand Ambassador


"
#Lucky Brand #Gucci #Bill Stankiewicz #IT #Ralph Lauren
Comments

Lüiz Enrique

7 years ago #20

#22
Butterbeer is a harry potter bisness, forget it... Buenas Noches for us ;)

Bill Stankiewicz

7 years ago #19

#21
@Franci🐝, I agree ☝️ with you 100^ , 🍻 Beer, 🍕 Pizza, beBee friends & life is good!!!! Make sure beer is cold and pizza hot with sausage, pepperoni, green peppers, black olives, YUMMMMMMMMMM , time to go out for pizza!!!! Many thx folks you made my day on all this talk of beers from around the 🌎 world!! Regards, Bill STANKIEWICZ

Bill Stankiewicz

7 years ago #18

#18
Luiz , I Have had some good beers in 🇲🇽 Mexico too

Bill Stankiewicz

7 years ago #17

Donna-Luisa Eversley, those beers 🍻 all sound good, I have had butter beer and some great beers in Germany 🇩🇪 too!'n. 👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍🇩🇪👍👍👍👍#16

Lüiz Enrique

7 years ago #16

#19
Very cuture woman! London have tradicion in beers... You know, i have curiosity for take butterbeer! You've already taken?

Lüiz Enrique

7 years ago #15

#16
You made me curious now... They say "Budweiser is the king of beers" i tasty and i approve that. Stella is not too bad... Trinidadian Stag, Carib beer and Hairoun is the first time a i hear about. by the way this is the first time i talk with someone from Caribbean, my pleasure ;)

Lüiz Enrique

7 years ago #14

#14
Hahaha no doubt!

Bill Stankiewicz

7 years ago #13

These buzzes are costing me a lot of money, Javier \ud83d\udc1d beBee, I may need top request a VISA beBee credit card......

Bill Stankiewicz

7 years ago #12

MAMA MIA #2, @Luiz Henrique Souza .E. , you must own stock in them :) :) :) :)

Bill Stankiewicz

7 years ago #11

MAMA MIA maybe 2-4, 6 packs, but I should get you the Bud Light because we will help you ! :) :) :) LOL !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Fran 🐝 Brizzolis

7 years ago #10

#10
May be two packs????....

Bill Stankiewicz

7 years ago #9

THANKS Javier \ud83d\udc1d beBee !!!!!!!!!!!!!!!!!!!! YOU ROCK and I ROLL !!!!!!!!!!!!!!!!!!!!!!

Lüiz Enrique

7 years ago #8

#9
That's a horonable man! You can give the world but nothing compares to a 6 pack of Budweiser... Many Thanks!

Bill Stankiewicz

7 years ago #7

, PLEASE DONT GIVE ME A STING. They have some Budweiser in the other section near the Pizza, I love pizza & beBee !!!! If you Luiz or @Donna-Luisa Eversley , or @Julio Angel Lopez Lopez come to Savannah, I will buy you a 6 pack of Budweiser & a deep dish pizza from Savannah Windy City Pizza. :) regards, Bill Stankiewicz, teaching today at Savannah Technical College, gota go class starts at 8:30am Eastern Standard Time today. :~)) www.savannahsupplychain.com. ( PS: Need a job, come to Georgia! )

Lüiz Enrique

7 years ago #6

You know Bill. I just can't see any Budweiser in that shelves...

Julio Angel 🐝Lopez Lopez

7 years ago #5

#6
It will be a pleasure, Donna-Luisa Eversley BeBee is the hive of large honeycombs

Bill Stankiewicz

7 years ago #4

@Mohammed Sultan, for your feedback here. Many thanks, Bill Stankiewicz

Bill Stankiewicz

7 years ago #3

I am quoting here also my good bee friend: @Julio Angel Lopez Lopez . I also like beBee, you have permission to quote me too @Bill Stankiewicz, Brand Ambassador #2 MAny thx Julio, keep the great buzzes coming!!!!!!!!!!!!

Julio Angel 🐝Lopez Lopez

7 years ago #2

I also like beBee, you have permission to quote me too Bill Stankiewicz, \ud83d\udc1d Brand Ambassador

Bill Stankiewicz

7 years ago #1

Well its time for lunch here, we will check recipes & posts on beBee for ideas. Better than the HGTV Food Channel!!!!

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