Where Your Future Customers Will Be Found in 2020

It’s amazing to me to listen to established business people still talk about Facebook, Instagram, and YouTube as if it’s still some fad only for younger people.

Facebook, YouTube, Instagram and all the others are not going away. They are not getting smaller or less prevalent, less powerful.

They are still growing to this day and I don’t see them stopping for the next decade in their power, reach and influence. 

The ROI

The ROI is where the consumer’s attention is at and how well you can attract and keep their attention. Period. 

And just because you tried some social media ads in the past and “it didn’t work,'' does not represent the actual reality of how it could work. There are brands generating BILLIONS in sales exclusively from the ads they are running on social channels.

The ROI Is In The Competency 

In my hand, a Fender Stratocaster is worth zero ROI. I can’t play a cord to save my life. But in the hands of Keith Richard, that same guitar is worth tens of millions of dollars.

Why?

Because Keith is extremely competent at playing the guitar, and can attract a lot of attention. 

If you can deliver the goods (products and/or services) and master the competencies of attracting attention for what you do, you get ROI. Businesses, causes and brands primarily attract attention through advertising and paid publicity.

And your future customer’s attention is absolutely glued to Facebook, Instagram and YouTube. I mean - absolutely fixated. These channels is also how they get their news about everything in the world.

Those people in line at the bank are on Facebook. Those people waiting for their flights at the airport are on YouTube. Those people at Starbucks and universities are on Instagram.

Not by the millions, but by the HUNDREDS OF MILLIONS. 

And they are spending hours, not minutes, per day on these sites. 

Here’s My Question?

When will you stop ignoring the obvious and get real, get serious about your branding and marketing?