Mahipal Nehra

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Top 5 CRM Software for Small Businesses

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Everyone requires a strong relationship with customers to grow their business. But getting more customers, building your bottom line and scaling operations need investment in ideal concepts. Having an all-in-one CRM system will give you visibility of the customer from every angle to focus resources in the cleverest way possible. The CRM will help you manage your customers and potential customers while enabling you to focus on your business growth.

But exactly what is a CRM and how can you choose the right one for your business. Let’s get into it.

What is CRM Software?

Customer Relationship Management (CRM) software is a tool that is used by companies to manage interactions, provide a unique and seamless experience as well as build a better relationship with customers by offering a complete picture of customer interactions, organizing or prioritizing opportunities, keeping track of records and facilitating team collaboration. CRM strategy helps companies to streamline processes, increase sales, build customer relationships, and increase profitability.

CRM software is designed to eliminate silos in customer information by collecting them in a central area and offering a 360o view of the data. Information of the customers such as their email, name, communication preferences and phone number along with the communication and purchase history can be made available to your team that will help them in reaching out to customers for the right reasons via the right channel.

So what are the top CRM software that you should consider for your business?

Best 5 CRM Software To Boost Your Small Business

The best CRM software for your small business is the one that will help you identify where to concentrate the streamlining and organizing of your business process. So, here is the top 5 CRM software that will boost your small business efficiently.

1. Hubspot

is one of the best CRM for small businesses. It offers a cost-effective CRM solution for the initial stage. It helps in managing the leads. The free Hubspot CRM consists of inbound marketing tools that guide blog posts towards search engines while offering adequate e-mail marketing. It also helps in managing workflows for better management of projects. Moreover, you can easily assign and trace leads, keep track of sale processes and document customer interactions over channels.

It is designed to work with Microsoft Office and G Suite. Having Zapier integration will make it efficient to share information across apps and streamline tasks. And it’s free forever for unlimited users, unless you are ready for the upgrade for the advanced version, you don’t have to worry about the number of contacts you make while growing your business.

2. Salesforce

Salesforce has become a giant in the CRM industry and is a great software for small businesses as well. Using Salesforce, you can take leads through a personalized journey to be a customer and drive more sales via messages, emails, social media, and digital advertising by intelligent marketing platforms.

Read: SaaS Tools for Successful Remote Team

Salesforce offers features like custom reports and dashboards, automated email and meeting tracking, guided onboarding, enterprise-level security, support for email and social media, etc. For a small business, the cost of salesforce starts at $25 per month/user.

3. Zoho

Zoho is a cloud-based software suite designed to give whatever you need to run your small business smoothly. It offers a powerful set of marketing and sales features along with online productivity tools and SaaS applications.

Read: Online Tools for Building Your Company Culture

Zoho CRM software helps in marketing brands, managing sales, organising contacts, offering customer support and so on. It consists of an AI voice assistant for developing intelligent dashboards and predicting business trends, multi-channel contact management, mobile apps to keep a team on the same page, built-in security for data safety, detailed analytic reports, and sales lead management.

For up to 3 users, it has a freemium plan while for more than 3 users its paid plan starts from $12 per month/user.

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