The Absolute Biggest Mistake You’re Making With Online Marketing

Misestimation of effort.

Doing too little - in relation to what financial goal you are attempting to achieve - is absolutely the biggest mistake you’re making with online marketing.

Another version of this mistake is spending the same budget on your advertising, year after year, yet expecting level or even higher profits. Inflated price-per-clicks from Google, Facebook, and other platforms are generating less results for you as they were from last year.

Advertising costs rise mainly due to two factors:

• Inflation. This is about 3% per year, every year.

• Competition. It drives up the price of advertising, regardless of current inflation rates.

As more and more small businesses leverage online marketing, Google and Facebook will continue to increase the prices of their ads because the marketplace will pay. We live in a free market system where demand drives up prices. And demand is increasing.

A price increase from $1.50 per to click to $3.00 will drop your results by at least 50%. And this level of price increase is common with popular searches.

Your Audience Has More Control Than Ever Before

Another important factor to consider: your target audience and their online behavior. Your prospect's attention comes at a premium these days because of these following factors:

• Audiences are on mobile devices more often, thus their attention span is now much shorter. Moreover, they are visiting various platforms at a faster pace. Example: the average time spent on a website is 56 seconds. Example: people open up their email 17 times per day, on average.

• Audiences are becoming more sophisticated and thus expect better from brands.

• More competitors are vying for your prospect’s attention.

In other words, you have to exceed their expectations, understand their online behaviors, and operate at a new level of outreach if you are to remain relative and profitable.

Rise To The Occasion Or Die

Those who respond to the changes mentioned above have a greater chance of survival and profitability. Those resent or avoid these changes will become a zero of influence and will eventually die. Slowly or rapidly, death is inevitable.

So, how will you respond?