How Your Brand’s Marketing Has Been Socially Distancing Real People For Years

With technology comes automation and an efficiency of your effort. 

Often with automation and efficiency, our finger comes off the pulse of what is occurring and then we develop an unfortunate disconnection with our audiences.

It would be nice if we could automate our content, our messages, our responses, our brand’s image, so that they were always optimum and safe. But Life just doesn’t operate that way.

Life is Life and it possesses all the challenges, beauty, and adventure that it does - as it has for billions of years. In the last three thousand years, Mankind has been developing technologies and systems to make life easier, more efficient, and happier.

But the human heart still requires authenticity, sensibility, endearment, trust, and a sense of wonder. Technology cannot and will not ever replace these important qualities.

Technology vs The Human Heart

Don’t get me wrong, I love technology and making my life easier. I always recommend the most efficient use of technology to get the most done with the least amount of effort.

I geek out on technology all the time!

But….

….when our effort to lessen our efforts emotionally disconnects us from people, then we have begun to walk backwards as a brand. And as a human being. 

I see too many brands relying more and more on technology, and becoming less and less real in their branding and marketing. They're filled with stale platitudes, non-sense promises, and emotionless hyperbole. Too many brands sound and look life each other.

What people want, more than ever, is a genuine Brand who gets them. Not just cognitively, but truly resonates with them as far as their emotions, ethos, and most cherished goals. 

They want a brand which is an extension of themselves

Can Your Content Accomplish All That?

I believe it can. 

For us to move your branding, content marketing, and social media in that better direction, it will require you and your team to not only learn new things, but also be willing to discard old feelings, ideas, and considerations. 

My biggest barrier to helping any brand are the people within the Brand. 

Political correctness, internal noise, old cherished ideas like they are ancient stone idols, laziness, and an unwillingness to think outside their crusty box - these and many more situations exist. They trip over their own emotional feet.

And that’s usually my first job: navigating through the internal bullshit and elevating them past their addiction to old, outdated ideas and systems.

Courage

It takes courage to build a bold brand which communicates to humans as humans. 

But damn…… it's so much fun!