5 portals with courses to learn Digital Marketing (Free)

If you are interested in Digital Marketing and want to stand out in a highly competitive market, you must always be learning. But it’s hard, especially for graduates who have already spent over 5 years studying or beginners who don’t know where to start. 
So let’s begin with short courses – and what could be better than free courses certified by big shots like Google or Microsoft? That is why I have done the legwork to find courses that tick all the boxes:

They’re free
They come with a certificate
They’re globally recognized
They’re bang on for Digital Marketing

A. Master SEO and SEM Fundamentals with SemRush Academy

SemRush? Oh, it’s the SEO tool supreme, letting you nail keyword research in minutes. Sure, it’s got a price tag that only big fish can handle. But guess what? They’ve got a stash of free courses, not just on their tools, but also on the basics of beefing up website SEO. Dive into the course catalog here. And don’t miss out on:

Fundamentals of Content Marketing

B. Get Your Web Analytics and Digital Advertising Game on with Google

I’ve handpicked the top 7 freebies from Google – check ‘em out here. And if you’re all about Digital Marketing, these are the must-haves:

Google Ads

Google Analytics

C. Seal the Deal as a Digital Publicist with Microsoft

Now, Microsoft and Bing might not be the big dogs in Digital Advertising, but hey, they’re stepping up their game. Who knows, they might snag a bigger slice of the search market pie soon. And since this certification’s got the Microsoft stamp, it’s definitely worth a shot. Get the lowdown on the Microsoft course here.

D. Amp Up Your Marketing and Sales Skills with Hubspot Academy

Hubspot is your go-to CRM, even if you’re just a small fry in the business pond. And guess what? They’ve got a treasure trove of freebies at their academy, covering everything from crafting killer Content Marketing strategies to boosting sales through LinkedIn. Scope out the complete list of free Hubspot courses here.

E. Specialize in the Hottest Social Media Platforms with Facebook Blueprint

This one’s Facebook’s playground. While their free courses might not come with a shiny certificate, they’re a goldmine for mastering Facebook and Instagram – whether you’re into ad blitzes or just flexing your content muscles.

Oh, and FYI, Facebook’s got some next-level certifications with their paid courses. But hey, gotta start somewhere, right? Check out the free Facebook Blueprint courses here.

Got any other hotspots for free Marketing courses? Drop ‘em in the comments so the squad can level up their game together.

Can’t wait to hear what you think!