- In collaboration with the Director of Communications and VP Sales, Marketing and PR, develop PR and social media strategies for Drawn to Life.
- Prioritize and build strong relationships with Walt Disney World counterparts, including active, ongoing participation in meetings and ensuring content and programs are reviewed and approved by Disney as required, ensuring compliance with all terms of the Cirque du Soleil-Disney partnership agreement.
- Monitor the effectiveness of PR and social media efforts while proactively recommending new initiatives to achieve Drawn to Life's KPIs. Where possible, set up metrics to receive direct feedback from customers. Partner with Walt Disney World to influence the development of any plans they create, and understand the effectiveness of those plans, and making recommendations for revisions as necessary.
- Lead the in market execution in Orlando, FL of all approved PR and social plans for DTL to include content development and distribution (photo and video shoots), media pitching and hosting, creation and dissemination of press releases and press kits, influencer programs, blogs, current social channel management, social channel expansion, social posts and responses.
- Coordinate and staff media and PR events on and off site, communicating with partners and media as well as DTL show team and artists, ensuring show operation resources are available where needed and appropriate to execute. Facilitate media training for spokespeople.
- Continually deliver on expectations of partners, senior management, internal departments and Walt Disney World through clear, concise communication. Highlight successes, sharing results.
- Implement partnerships with key brands that align with Cirque du Soleil shows and Walt Disney World to cross promote and expand the brand awareness to identify audiences. Ensure necessary Disney approvals are obtained prior to any commitments to ensure mutual alignment around selection, activities and outcomes.
- Act as company spokesperson; represent Cirque du Soleil and DTL at public events and business gatherings. Seek input from internal Cirque du Soleil Resident Show Division (RSD) and International Headquarters (IHQ) colleagues to maximize synergies, share best practices, develop efficient processes and workflow, and achieve optimal use of time and capacity.
- Working with the show's Marketing and Sales Managers, develop strategies to capitalize on opportunities and achieve revenue, occupancy, average ticket price goals and other KPIs.
- Serve as the in market and on property "eyes and ears" for the marketing team to assess marketing activations, on the ground marketing visibility and opportunities, inmarket research, review and recommendations for placements.
- In collaboration with the Marketing Manager, support direct marketing initiatives;
- Provide the Marketing Manager with regular updates on ongoing activities in the market
- Serve as the Marketing Department contact on site for marketing, social media, corporate alliances and promotional initiatives and activities.
- Oversee external agencies and vendors as applicable.
- All other duties as assigned.
- Bachelor's Degree in Marketing and/or Communications;
- Minimum 6-8 years' experience in entertainment marketing, PR, social media or agency experience;
- Knowledge of Microsoft Office software (Excel, Word, Outlook, etc.);
- Excellent written and oral communication skills;
- Analytical skills a must
- Must create and maintain solid business relationships both internally and externally and promote and encourage a positive and productive work environment;
- Excellent negotiation and presentation skills;
- Great organizational skills and the ability to multi-task;
- Must also be able to handle ambiguity and work under pressure while maintaining a professional demeanor;
- Must be available to travel as required.
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Communications Manager - Orlando, United States - Cirque du Soleil Entertainment Group
Description
Siège social international | International Head Quarters – Ventes, marketing et communications | Sales, Marketing and Communications /As this position in based in the United States, the job description is available in English only.
___________________________________________
Communications Manager - Drawn to Life
Permanent Position
The Communications Manager for Drawn to Life (DTL) will be responsible for developing and implementing communications strategies inclusive of PR, social media content, influencer programs and partnerships, and promotional opportunities.
Working with key partners from Walt Disney World and the Cirque du Soleil Resident Show Division, optimize synergies with marketing and sales efforts to maximize revenue, average ticket price and occupancy for the show while controlling costs and protecting the brands.
General:
Build and nurture relationships with Orlando community partners to support the goal of achieving maximum exposure for DTL.
The ideal candidate will have the following qualifications:
We do not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, marital status, military status, national origin or ancestry.
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