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    Brand Manager - New York, United States - Unilever Deutschland Holding GmbH

    Unilever Deutschland Holding GmbH
    Unilever Deutschland Holding GmbH New York, United States

    3 weeks ago

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    Description

    JOB PURPOSE

    The DEO Brand Manager will focus on overseeing the iconic Axe brand, a key player within Unilever's Personal Care Business (including Dove, Rexona, AXE, Dove Men+Care), with a primary business area in Poland.

    This role offers the opportunity to lead dynamic marketing projects, collaborating with local teams and the East Europe PC Business Unit, contributing to Unilever's growth in the markets.

    In summary, this role offers a unique chance to shape the future of Axe and other Unilever deodorant brands in Poland, leading strategic and operational initiatives with a focus on long-term brand success and market growth.

    We offer fixed-term contract for one year with possibility of contract extension for indefinite period of time.

    WHAT WILL YOUR MAIN RESPONSIBILITIES BE

    Strategic Planning:
    Participate in designing and executing brand marketing plans, ensuring long-term consistency of the brand message and contributing strategically to the brand's overall strategy

    Drive efforts to sustain and enhance brand equity through the implementation of long-term strategies aligned with the brand's vision and objectives

    Lead innovation execution in the market


    Operational Planning:
    Prepare and submit Activity Plans on brand level, ensuring alignment with Job To Be Done (JTBD) and key market drivers

    Continuously understand the market at consumer and shopper levels (brand measures, competition monitoring, media, and consumer/shopper behaviours)

    Own and drive the preparation and execution of full packages for national promotions, launches, relaunches, and activations


    Operations:
    Responsible for P&L; actively contribute to Business Team work, leading respective projects, and providing updates and feedback

    Monitor and understand market share development and contribute to portfolio management

    Own respective budgets (ATL, BTL) and contribute to price monitoring

    Define media & communication plans and execute Brand Communication/Activation across all channels


    Communication:
    Prepare presentations of activity plans and trade presentations for sales meetings

    Communicate big events to the field force, preparing consumer/shopper/category/channel parts based on inputs from BBT and CATMAN


    WHAT YOU NEED TO SUCCEED
    Experience in marketing with at least 2-3 years' experience in managing brands

    Potential to understand all aspects of business management and marketing effectiveness theories and concepts

    Self-driven, independent & pro-active person with high self-motivation

    Good creative and initiative skills

    Fluency in English (verbal and written)

    Vielfalt ist Teil unserer Kultur

    Wir arbeiten stets daran, dass Du Dich bei uns respektiert und sicher fühlst und jeden Tag Dein authentisches Selbst einbringen kannst - unabhängig von Geschlecht, Alter, Herkunft, körperlicher Einschränkungen oder sexueller Orientierung.

    Wir sind für Dich da, wenn Du aufgrund körperlicher Einschränkungen Unterstützung während des Bewerbungsprozesses brauchst.
    Bewerbungsfotos sind bei uns nicht erforderlich.

    #J-18808-Ljbffr
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