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Director of Marketing
1 week ago
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Virginia Commonwealth University Richmond, United States**Summary**: · Administrators provide administrative management of one or more functional units, departments, or business units. They are typically responsible for overseeing and coordinating all administrative affairs, with strategic management of daily operations as a primary p ...
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Director of Marketing
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Director of Marketing
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Director of Marketing
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Director of Marketing
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Director of Marketing
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Director of Marketing
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State of Virginia Richmond, United StatesWelcome to VCU, a world unlike any other. · We combine learning, research, creativity, service and discovery with a commitment to inclusive excellence. Ranked by U.S. News as one of the 30 "most innovative" public universities in the country, VCU is a premier, urban, public rese ...
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Director of Marketing
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Director of Marketing
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Sales and Marketing Director
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Director of Marketing and Communications
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Sales and Marketing Director
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Director, Digital Marketing
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Director, Digital Marketing
2 weeks ago
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McKesson Richmond, United StatesMcKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you a ...
Director, Marketing - Richmond, United States - Fahrenheit Advisors
Description
Fahrenheit Advisors has been retained to assist our client, Gelati Celesti, in their search for a Marketing Director to join their team in Richmond, Virginia.
delivering exceptional ice cream and experiences to our customers. We are seeking a passionate and analytical Director to lead our brand development and marketing efforts. If you are a visionary brand builder and strategic marketer looking to make a significant impact in a high-growth organization, we invite you to apply and be part of our dynamic team
Key Responsibilities:
Strategic Brand Strategy Development:
Lead the formulation of brand strategies that
drive growth in existing locations and pave the way for expansion into new markets.
Utilize a deep understanding of the food and retail industry to shape our brand's
direction. Create comprehensive brand language training but also actively monitoring
and reinforcing the team's adherence to the established brand language and behavior.
By providing guidance, resources, and ongoing support, the Marketing Director plays a
pivotal role in ensuring a consistent and cohesive brand experience across all
touchpoints.
Data-Driven Approach:
Proficiently collect, analyze, and leverage analytical data to
deliver measurable results. Use insights to refine strategies and optimize marketing
initiatives for maximum impact through SEO/SEM, marketing database, website, and
social media.
Performance Measurement:
Measure and analyze marketing effectiveness to optimize
efficiencies and drive continuous improvement. Develop and implement data-driven
marketing strategies to optimize campaign performance and ROI.
Integrated Brand Image:
Develop and implement a cohesive brand image and
messaging across all advertising, packaging, and promotional channels.
Cross-Functional Leadership:
Collaborate with cross-functional teams, providing
leadership in marketing efforts. Guide project prioritization and ensure exceptional
execution across various departments.
Market Research and Analysis:
Oversee market research, competitor analyses, and
customer experience strategies in collaboration with digital and operations teams. Stays
current on industry trends and algorithm changes.
Ideation and Innovation:
Entrepreneurial mindset to lead and conduct effective
brainstorming sessions to generate innovative ideas that push the boundaries and
contribute to the growth of the brand.
Marketing Initiative Management:
Direct the implementation and execution of
marketing initiatives from inception to completion.
Creative Evaluation:
Assess and enhance creative advertising and promotional
strategies, ensuring compelling communication reaches our target consumers effectively.
Marketing Collateral:
Supervise the development and distribution of all marketing
collateral.
Budget Management:
Experience owning and managing the marketing budget,
identifying opportunities for more effective utilization.
Communication and Leadership:
Foster effective internal and external communication
in the organization to liaise about promotions and new developments. Collaborate with
external partners and businesses to promote awareness of brand.
Qualifications:
Bachelor's degree (B.A.) in Marketing or related field and 8+ years marketing experience
required.
Proven track record at a senior level in brand strategy development and marketing within
the food and retail industry.
The preferred candidate will have experience building and executing a customer
loyalty program.
Experience directing and leading relationships with outside agencies.
Self-motivated with strong sense of accountability, initiative, and the ability to work
collaboratively to attain results that meet the business needs
Analytical mindset with the ability to interpret data and derive actionable insights.
Excellent project management and prioritization skills.
Strong leadership and communication abilities.
Experience in market research, competitor analysis, and customer experience
strategies.
Budget management experience.
Creative thinker with a passion for innovation.
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