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    Sr. Market Research Manager, Insights - Seattle, United States - GoodRx

    GoodRx
    GoodRx Seattle, United States

    2 weeks ago

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    Description

    GoodRx is America's healthcare marketplace. Each month, millions of people visit to find reliable health information and discounts for their healthcare - and we've helped people save $60 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.

    Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

    The Insights team is looking for a motivated individual with a quantitative research background to serve as a Senior Market Research Manager. This person will be responsible for executing large strategic research studies across GoodRx's customer base, as well as managing all relevant sales and measurement research for GoodRx's Manufacturer Solutions team. Specifically, this person will be responsible for:

    • Foundational Audience Research
      • Scoping and designing complex, longitudinal audience studies that leverage multiple primary and secondary quantitative data sets to answer key questions about our users;
      • Managing the execution of these studies, including sampling, data collection, cleaning and weighting to ensure the highest level of data quality;
      • Data analysis, including cross tabulation and dashboard creation to generate meaningful findings; and,
      • Report development, specifically creating meaningful but digestible reports that clearly communicate findings to non-research audiences (e.g. senior leadership, sales, product, design, external clients)
    • Manufacturer Solutions Research
      • Partnering with members of the Manufacturer Solutions team (e.g. pharmaceutical and OTC/CPG partnerships) to identify, scope and execute relevant research needs;
      • Managing relevant research to support sales initiatives or campaign measurement, as needed; and,
      • Serving as the point of contact and audience expert for all questions stemming from the Manufacturer Solutions team.
    The ideal candidate for this position is:
    • A strategic thinker who can translate data into insights that address business needs;
    • A research powerhouse with a strong knowledge of quantitative methods, but who can also easily blend primary and secondary inputs to enrich their findings;
    • A self-starter who delivers research quickly and independently, and takes initiative when they see research opportunities.
    • A story-teller who can communicate findings in a compelling, meaningful way.
    • A business-minded researcher who understands how data can inform sales initiatives and campaign measurement.
    Required Skills/Experience:
    • 12+ years of professional experience in consumer/market research or thought leadership and a Bachelor's degree or 8 years of experience and a Masters degree.
    • Extensive experience with survey design, sampling, weighting and basic statistical analysis is required.
    • Extensive experience with delivering longitudinal research and brand measurement.
    • Expertise in Qualtrics is required. SQL is a plus.
    • Presentation building skills (PowerPoint, Google Slides) and a good eye for concise data visualization.
    • Exceptional communication skills and ability to synthesize findings for both technical and non-technical audiences
    • Experience in healthcare is preferred but not required.
    This is an excellent opportunity for a researcher with strong business acumen and experience in thought leadership and/or strategic market research. Individuals from both client- and agency-side are encouraged to apply.

    At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.

    San Francisco and Seattle Offices:
    $169, $271,000.00

    New York Office:
    $155, $249,000.00

    Santa Monica Office:
    $141, $226,000.00

    Other Office Locations:
    $127, $203,000.00

    GoodRx also offers additional compensation programs such as annual cash bonuses and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more

    We're committed to growing and empowering a more inclusive community within our company and industry. That's why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.

    With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, and Veterans to apply for positions even if they don't necessarily check every box outlined in the job description. Please still get in touch - we'd love to connect and see if you could be good for the role

    GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit
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