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    Analyst, Analytics Modeling and Product Development - New York, United States - Digitas

    Digitas
    Digitas New York, United States

    3 weeks ago

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    Description

    Job Description

    Job DescriptionCompany Description

    Publicis Media harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe ([Euronext Paris FR , CAC 40], Publicis Media's digital-first, data-driven global practices deliver client value and increase growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

    Job Description

    About

    Marketing is the cornerstone of customer engagement and growth, yet a financial investment. Accordingly, brands assess marketing's impact on customers, sales, and brand equity. (m)PHASIZE is a marketing analytics consultancy that guides every marketing investment to count. Our clients bring growth to life – discovering what marketing budget, mix, messaging, and positioning can outperform the competition.

    Alongside 15 years of continual growth, (m)PHASIZE retains a start-up culture and sense of a close-knit community. The culture facilitates our clients to experience the most up-to-date and agile econometric and predictive analytic methods in marketing measurement and optimization. The culture also translates us to deliver a client-by-client tailored solution unique to each client's brand agenda, business KPIs, and data.

    Our clients have experienced 15% or more improvement in marketing returns. The firm is part of Publicis, one of the world's largest communications holding companies, and is positioned to provide its clients with a wide range of marketing analytics. Our clients range from Fortune 100 to fast-growing start-ups across various industry sectors.

    This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

    Who you are

    (m)PHASIZE seeks a future dynamic thought leader in marketing analytics and predictive modeling. The Analyst will work closely with Managers, Directors, and Vice Presidents on all aspects of analytics work, from data collection and processing, hypothesis testing and model development, programming and model construction, and model interpretation.

    What you'll do

    • Gather and analyze data related to consumer behavior, market trends, and marketing campaigns
    • Implement statistical modeling and analytic processes in all stages of client projects
    • Develop and maintain statistical models that estimate and predict marketing effects and business drivers
    • Collaborate as part of a team on model takeaways, statistical diagnosis, and business sanity
    • Standardize and automate analytic processes to gain efficiency in any recursive or iterative workflow
    • Deliver statistical and managerial interpretation of the results to the internal client insights team
    • Accountable for accomplishing own work
    • Ability to prioritize and manage multiple projects
    • Demonstrate intellectual curiosity to critically and creatively solve ongoing business problems
    • Suggest and create new product ideas in marketing analytics
    Qualifications

    Qualifications

    • Recent graduate or one to two years of analytics experience
    • Proficiency in statistical models like multivariate, linear, nonlinear, Bayesian, and/or time series
    • Proven track record in statistical modeling and computational programming
    • Experience or keen interest in marketing and advertising data
    • Graduate-level coursework or degree in statistics, mathematics, or econometrics
    • A bachelor's degree is required; a Master's in quantitative discipline is a plus
    • Demonstration of creative thinking, problem-solving, and attention to detail
    • Recognition that value comes from a collective effort
    • Proficiency and familiarity with statistical computing, like R, Python, and SAS
    • Proficiency and familiarity with data and spreadsheet tools like MS Excel, Power BI, and SQL
    Additional Information

    Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

    Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

    If you require accommodation or assistance with the application or onboarding process specifically, please contact

    All your information will be kept confidential according to EEO guidelines.

    Compensation Range: $52,500 - $80,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/03/2024.

    #LI-Hybrid

    Req #24-2971

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