- Develop high-quality, easily scannable, SEO-friendly content for our website, including landing pages, asset and product descriptions, and other web copy to drive traffic and engagement
- Write and edit an array of externally facing short- and long-form content assets, including but not limited to: White papers, E-book, Product data sheets, Case studies, Solution briefs, and Infographics
- Create communication materials based on provided story-lines, messaging, and stakeholder guidance, including but not limited to: Banner text, Display ads, Promotional emails and campaigns, and Video scripts
- Use content briefs, templates, and AI tool(s) effectively, following brand, editorial, and other content governance guidelines
- Work with content input documents such as corporate and solution messaging, audience and persona information, buyer's journey and interaction details, marketing plans, and technology/industry trend information
- Optimize digital copy by strategically placing identified SEO keywords in titles, headings, meta descriptions, and content to improve search engine visibility
- Enhance user experience: Write compelling and persuasive copy that engages and converts website visitors while also ensuring a positive user experience
- Collaborate with team: Work closely with stakeholders, subject matter experts, designers, and the digital marketing team to ensure content aligns with the overall brand and marketing strategy
- Use AI tool(s) to assist in content ideation and creation
- Gather and synthesize information to be used in original content
- Manage third-party agencies as needed, ensuring all copy and content align with our brand, messaging, and guidelines
- Manage content creation and publication within our DAM and workflow management tools to keep projects on track and on time
- Build relationships with project team members, including graphic designers, proofreaders, fellow writers, stakeholders, and project managers
- Schedule meetings with internal and external stakeholders as needed
- Experience working as an in-house, agency, or freelance copywriter for B2B marketing
- Exceptional writing and editing skills, with a keen eye for grammar, spelling, and punctuation-demonstrated in a professional portfolio
- Experience using AI tool(s) such as Writer, Jasper, or Chat-GPT for content creation
- Experience writing about industry topics, including cloud/SaaS, AI, Networking, and Colocation
- Ability to craft engaging and persuasive copy that resonates with the target technology audience and drives conversions
- Critical thinking skills to review copy with an eye to brand, messaging, and guideline adherence, particularly with regard to AI-produced content
- Comfortable working in a fast-paced matrixed organization with changing priorities and tight deadlines
- Strong communication and collaboration skills to work effectively with global, cross-functional teams
- Experience in AEM, Workfront, Smartsheet, and Jira. Familiarity with APAC Style and in-house style guides
- Bachelor's degree in writing, journalism, English or related field
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Content Manager, Writer - Frisco, United States - VetJobs
Description
Job DescriptionATTENTION MILITARY AFFILIATED JOB SEEKERS - Our organization works with partner companies to source qualified talent for their open roles. The following position is available to Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers. If you have the required skill set, education requirements, and experience, please click the submit button and follow the next steps. Unless specifically stated otherwise, this role is "On-Site" at the location detailed in the job post.
Equinix is the world's digital infrastructure company, operating over 250 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.
A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.
Job Summary
Are you someone who consistently produces high-quality written content and possesses a strong drive for crafting compelling narratives? Do you excel at effectively leading and coordinating information? If so, we have an exciting opportunity for you to join our team as a Content Manager or writer at Equinix, a world-class company in the heart of Toronto, ON, Canada.
Responsibilities
Qualifications
