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    Senior Digital Media Manager - Philadelphia, United States - RIT Solutions, Inc.

    RIT Solutions, Inc.
    RIT Solutions, Inc. Philadelphia, United States

    3 weeks ago

    Default job background
    Description

    Senior Digital Media Manager Covering Mat Leave but nothing promising on conversion Media planners own specific personas Building and optimizing facebook, google campaigns.

    Working with creative team, campaign managers, Ideal candidate Working with multiple teams, data driven decision Should be collaborative, proactive, work with cross functional team Skillset:
    A minimum of 6+ years of experience is required Digital media manager required Prior experience with Planning, channel experience (page search specialist)

    Agency experience would be great Prior experience with Tableau, google analytics experience is required Experience with project management software (Asana) Paid media platforms like Facebook, LinkedIn experience required Understanding of audience research for paid searches Interview Process: 1st round with manager 2nd round with Team 3rd round with channel counter parts


    Need more emphasis on media planning in resumesthis could appear as specific job titles; we found that many of the initial candidates have channel level experience (Facebook, Google, etc) and light media planning skills, but are likely too junior.

    They would have an extremely steep learning curve between learning about Databricks and some of the core functionality of the role.

    * Ideally looking for candidates that have minimal job hopping (especially if later in their career) - we'd like to see 2-3 years at a given company; we really put an emphasis on individuals who have a track record of staying at a company and we're extremely hopeful we'll be able to convert this individual to FTE.

    * Titles that include Sr. VP and CMO are a bit of a red flag for us - I know that titles are very fluid (especially at agencies or if an independent contractor)

    Summary

    [Mat Leave Coverage for Senior Media Planner - Data Engineer, Data Architect, Data & AI Summit + World Tour]


    The Senior Digital Media Manager is an individual contributor, reporting to the Senior Director of Digital Marketing, on our fast-growing Global Digital Marketing team.

    You will lead our digital media go-to-market efforts across priority campaigns.

    You will partner with Global Events, Field Marketing, Integrated Campaigns, Product Marketing, and Brand teams as you develop cross-channel media plans.

    Your responsibilities include market and audience research, media planning, and optimizing the digital customer journey.

    Roles & Responsibilities

    Develop cross-channel media recommendations for priority marketing campaigns, including large scale in person and virtual events, that meet target outcomes

    Conduct digital audience research to inform which media channels and tactics to lean into, to reach target personas in a meaningful way

    Partner with Integrated Campaigns and Brand Creative teams to develop creative, content, and web experiences that follow media best practices and will engage customers throughout their journey

    Partner with region team members to determine level of campaign support in each market for both global and local run programs

    Improve the digital experience and maximize campaign outcomes by analyzing data and establish test plans to improve performance

    Partner with Analytics team to establish measurement framework for digital media campaigns that map to the program goals

    Minimum Qualifications

    7+ years experience in marketing, 4+ years experience in digital media planning

    B2B marketing experience

    Experience working with complex data sets (Tableau & Google Analytics experience) to make data-informed decisions and share thoughtful insights

    Experience building media plans from the ground up with evolving requirements

    Expert in digital channel strategy and targeting capabilities

    Experienced in developing project plans to ensure campaign launch dates are met

    Experience applying research to reach audiences: understanding their pain points and media habits - to inform media placements, ad formats, creative, offers, messaging, and web experiences

    Large scale virtual and in person event digital promotion strategy experience a plus

    Work Authorization

    Green Card

    US Citizen
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