- Develop engaging and persuasive copy for a variety of marketing materials, including website content, email campaigns, product descriptions, direct mail pieces, and advertising collateral.
- Collaborate closely with the marketing team to develop creative concepts and messaging strategies that resonate with our target audience and drive results.
- Conduct thorough keyword research and optimization to ensure all copy is SEO-friendly and ranks highly in search engine results.
- Write clear and concise product descriptions that highlight key features, benefits, and unique selling points, while maintaining brand voice and tone.
- Craft compelling headlines, taglines, and calls-to-action that capture attention and drive customer engagement.
- Edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines.
- Stay up-to-date on industry trends and best practices in copywriting, SEO, and direct response marketing, and incorporate new strategies and techniques into our campaigns.
- Minimum of 10 years of experience as a copywriter, with a focus on direct-to-consumer marketing.
- Proven expertise in SEO copywriting, with a strong understanding of keyword research, on-page optimization, and content strategy.
- Experience writing for direct mail campaigns, including sales letters, postcards, and promotional materials.
- Exceptional writing skills with a keen attention to detail and the ability to tailor messaging for different audiences and channels.
- Strong project management skills with the ability to manage multiple deadlines and deliver high-quality work in a fast-paced environment.
- Creative thinker with a passion for storytelling and a knack for generating fresh ideas that drive engagement and conversions.
- Proficiency in Microsoft Office, Google Suite, and content management systems (CMS).
- Familiarity with analytics tools such as Google Analytics or Adobe Analytics is a plus.
Education Bachelor's degree in English, Marketing, Communications, or related field. Or equivalent experience. -
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Copy Writer - Scottsdale, United States - Moon Valley Nurseries
Description
Job Description
Job DescriptionWe are looking for an experienced Senior Copywriter with a minimum of 10 years of experience in direct-to-consumer marketing. The ideal candidate will have a strong background in SEO, direct mail, and product writing, with a proven track record of creating compelling and conversion-focused copy across various channelsAnticipated Compensation: $65,000- $75,000 per year
Key Duties and Responsibilities
Qualifications:
Knowledge, Skills & Abilities
Physical requirements/Working Conditions
While performing the duties of this job, the employee is regularly required to talk and hear. This position is very active and requires standing, walking, bending, kneeling, stooping, crouching, crawling, and climbing all day. The employee must frequently lift and/or move items over 15 pounds. Able to work outdoors for extended periods of time in possibly extreme conditions, including rain, heat, sun, and wind.
OTHER
Subject to MVR Criminal background check
About Us
Moon Valley Nurseries is the largest grower of box trees and palms in North America and is an industry leader and high growth company that offers competitive salaries with exceptional employee benefits including medical insurance, 401(k), holidays, and PTO to all eligible employees.
We are an equal employment opportunity employer.The Company's policy is not to unlawfully discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age, military or veteran status, disability, genetic information, or any other consideration made unlawful by applicable federal, state, or local laws.
The Company also prohibits harassment of applicants and employees based on any of these protected categories. We are a Drug Free Workplace.#MVN
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