Copy Writer - Scottsdale, United States - Moon Valley Nurseries

Mark Lane

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Mark Lane

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Description

Anticipated Compensation:
$65,000- $75,000 per year


Key Duties and Responsibilities

  • Collaborate closely with the marketing team to develop creative concepts and messaging strategies that resonate with our target audience and drive results.
  • Conduct thorough keyword research and optimization to ensure all copy is SEOfriendly and ranks highly in search engine results.
  • Write clear and concise product descriptions that highlight key features, benefits, and unique selling points, while maintaining brand voice and tone.
  • Craft compelling headlines, taglines, and callstoaction that capture attention and drive customer engagement.
  • Edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines.
  • Stay uptodate on industry trends and best practices in copywriting, SEO, and direct response marketing, and incorporate new strategies and techniques into our campaigns.

Qualifications:

Knowledge, Skills & Abilities:


  • Minimum of 10 years of experience as a copywriter, with a focus on directtoconsumer marketing.
  • Proven expertise in SEO copywriting, with a strong understanding of keyword research, onpage optimization, and content strategy.
  • Experience writing for direct mail campaigns, including sales letters, postcards, and promotional materials.
  • Exceptional writing skills with a keen attention to detail and the ability to tailor messaging for different audiences and channels.
  • Strong project management skills with the ability to manage multiple deadlines and deliver highquality work in a fastpaced environment.
  • Creative thinker with a passion for storytelling and a knack for generating fresh ideas that drive engagement and conversions.
  • Proficiency in Microsoft Office, Google Suite, and content management systems (CMS).
  • Familiarity with analytics tools such as Google Analytics or Adobe Analytics is a plus.

Education:
Bachelor's degree in English, Marketing, Communications, or related field. Or equivalent experience.


Physical requirements/Working Conditions
While performing the duties of this job, the employee is regularly required to talk and hear. This position is very active and requires standing, walking, bending, kneeling, stooping, crouching, crawling, and climbing all day. The employee must frequently lift and/or move items over 15 pounds. Able to work outdoors for extended periods of time in possibly extreme conditions, including rain, heat, sun, and wind.


OTHER
Subject to MVR Criminal background check


About Us

Moon Valley Nurseries is the largest grower of box trees and palms in North America and is an industry leader and high growth company that offers competitive salaries with exceptional employee benefits including medical insurance, 401(k), holidays, and PTO to all eligible employees.

We are an equal employment opportunity employer.

The Company's policy is not to unlawfully discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age, military or veteran status, disability, genetic information, or any other consideration made unlawful by applicable federal, state, or local laws.

The Company also prohibits harassment of applicants and employees based on any of these protected categories. We are a Drug Free Workplace.


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