Jobs
>
Reston

    Product Marketing Manager - Reston, United States - Actfore

    Actfore
    Actfore Reston, United States

    2 weeks ago

    Default job background
    Description

    Job Description

    Job DescriptionSalary: Exempt, DOE

    Located just a few miles outside of D.C., Actfore is a data mining and forensics company that operates globally. With over 1,000 engagements delivered and with tools that are language agnostic, Actfore can meet your data mining needs across the globe with speed and accuracy.

    We are an off-shoot of ActiveNav, a Data Governance software solutions provider with over 15 years of experience in providing off-the-shelf tools to address sensitive data and privacy requirements to clients around the world. As data experts with over 100 years of collective experience, we are a customer-centric company that does everything in our power to not only ease the impact of cyber-attacks but to do so in a way that exceeds our client's expectations.

    The Product Marketing Manager position at Actfore offers an exciting chance to lead strategic marketing efforts in the data mining and forensics sector. Drawing upon Actfore's global presence and ActiveNav's expertise in Data Governance, you'll analyze market trends, refine value propositions, and devise effective market entry plans. Collaboration with internal teams is pivotal in crafting engaging content and empowering sales communication. Your initiatives will also fuel demand generation through targeted promotional campaigns. The ideal candidate will possess a strategic mindset, effective communication abilities, and a proven track record in marketing legal technology. Actfore provides comprehensive benefits and fosters a supportive work environment, making it an ideal platform for contributing to cutting-edge solutions in data security and forensics. If you're prepared to make a substantial impact in a dynamic industry, this role presents an unparalleled opportunity for professional growth and achievement.

    Key Responsibilities:

    • Undertake continuous market analysis to grasp current industry trends, competitive dynamics, and the needs of clients and prospects.
    • Transform acquired insights into actionable strategies that inform product positioning, marketing materials, and sales plans.
    • Innovate and refine compelling value propositions and messaging that resonate with target audiences, addressing their pain points and setting our product apart from competitors'.
    • Work closely with internal teams to devise comprehensive go-to-market strategies for product launches and updates, encompassing pricing strategies, target customer segments, and distribution channels.
    • Develop persuasive marketing collateral, such as sales enablement materials, guides, whitepapers, case studies, and presentations, to effectively communicate the benefits of our product to both internal and external stakeholders.
    • Provide the sales team with the necessary tools and knowledge to articulate the value of our product effectively, including sales materials and competitive analysis.
    • Collaborate with internal teams to strategize and implement campaigns aimed at raising awareness and generating interest in our products and services, utilizing platforms such as webinars, events, online advertising, and thought leadership content.

    Insights:

    • Engage with clients, prospects, and industry influencers to gather feedback and insights. Utilize this information to continuously refine product messaging and enhance the client buying experience.
    • Become a subject matter expert and thought leader for our product and regularly participate in community discussions in social media, webinars and other channels.

    Performance Metrics:

    • Define key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives.
    • Regularly analyze data and metrics to optimize strategies and tactics for better results.

    Qualifications:

    • 5+ years experience in a product marketing role with a strong preference for 3+ years of marketing legal technology.
    • Bring a minimum of 7+ years in a marketing role. 5 years of professional writing experience (clips and writing samples will be requested at initial interview).
    • Must have a minimum of a bachelor's degree; Marketing, Technology, Communications and Journalism degrees preferred along with a high technical acumen.
    • Think strategically and develop creative copy concepts.
    • Strong understanding of the cyber incident response, data mining market and legal technology landscape.
    • Excellent written and verbal communication skills with the ability to distill complex concepts into clear and compelling messages.
    • Proven track record of developing and executing successful product marketing campaigns.
    • Analytical mindset with the ability to use data to drive decisions and measure performance.
    • Collaborative team player with the ability to work effectively across departments and functions.
    • Strong project management skills with the ability to manage multiple priorities and deadlines
    • Possess impeccable problem solving, reasoning and analytical skills with a solid understanding of core project management principles, particularly in providing litigation support services.
    • Ability to interact with diplomacy and tact while maintaining appropriate assertiveness and persistence.
    • Strong organizational skills with the ability to work on multiple projects simultaneously, effectively managing many details.
    • Positive attitude with a desire and willingness to solve problems.
    • The ability to seek out answers in the absence of formal direction.
    • Individuals must be able to perform the essential functions of this position with or without accommodation.
    • Core Hours: 9 AM-5:00 PM
      • To be successful, driving a cyber incident response culture through leading by example. Working beyond regular business hours to meet the demands.
      • This is an onsite role and we prefer local candidates

    Benefits

    • Paid Time Off & Company Paid Holidays.
    • Medical, Prescription, Dental & Vision Insurance, opportunity for 100% employer covered insurance for self.
    • Health Savings Account, Dental / Vision & Dependent Care Flexible Spending Accounts
    • Short-Term & Long-Term Disability Coverage
    • 401(k) Retirement Plan
    • Personal Development & Learning Opportunities
    • Skills Development & Certifications
    • Employee Referral Program
    • Corporate Sponsored Events
    • Potential for performance-based incentive bonus
    • Basic Life & Supplemental Life Insurance
    • Opportunity to participate in company options program
  • FusionTech

    Market Manager/Deputy Market Manager

    2 weeks ago

    FusionTech Reston, United States

    BRING REAL DIVERSITY TO YOUR CAREER · Fresh vegetables, delicious spices, exotic fruits - it's clear: food is our passion. Is it yours too? Then become part of the HIT team. We, the HIT Handelsgruppe, have been a solid presence in the German food retail industry for a whole centu ...

  • Nuix

    Marketing Manager

    2 weeks ago

    Nuix Herndon, United States

    Key Responsibilities · **Your key responsibilities include**: · Work with Heads of Marketing, to plan and execute both global and regional marketing initiatives with a key focus on demand generation. · Plan and execute strategic events ranging from large user conferences to high- ...

  • Actfore

    Product Marketing Manager

    4 days ago

    Actfore Reston, United States

    Located just a few miles outside of D.C., Actfore is a data mining and forensics company that operates globally. With over 1,000 engagements delivered and with tools that are language agnostic, Actfore can meet your data mining needs across the globe with speed and accuracy. · We ...

  • Kratos Defense

    Product Marketing Manager

    2 weeks ago

    Kratos Defense Herndon, United States

    Ready for What's Next?** At Kratos, we encourage an entrepreneurial spirit balanced with discipline. We work hard, and take care of our customers, employees, and families. Recognized as thought leaders in our industry, we are motivated by creating and delivering innovative soluti ...

  • Dewberry

    Marketing Pursuit/proposal Manager

    2 weeks ago

    Dewberry Fairfax, United States

    **Job Description**: · - Dewberry is a leading, market-facing professional services firm with more than 50 locations and 2,000 professionals nationwide. What sets us apart from our competitors are our people. At Dewberry, we seek out exceptional talent and strive to deliver the h ...

  • Cascade Innovations

    Market management of Diska Freiberg

    2 weeks ago

    Cascade Innovations Fairfax, United States

    Fairfax EDEKA Nordbayern-Sachsen-Thüringen in Profile · The EDEKA Group Nordbayern-Sachsen-Thüringen, based in Rottendorf, is one of seven regional companies within the cooperative EDEKA network. With around 900 stores, mostly operated by independent EDEKA merchants in Northern B ...

  • Velocity Solutions

    A Campaign Development Manager CRM is responsible for creating and managing marketing campaigns using customer relationship management strategies

    2 weeks ago

    Velocity Solutions Fairfax, United States

    Welcome to TEOXANE, a global leader in the field of medical facial aesthetics and expert in dermal fillers and high-quality cosmetics based on scientifically proven hyaluronic acid. We are looking for you as our · Campaign Development Manager CRM (m/f/d) · Our vision is direct an ...

  • Harris Teeter

    Market Manager

    3 days ago

    Harris Teeter Ashburn, United States

    **Manage and supervise up to 15 associates in the Meat/Seafood Department. Is responsible the overall direction, coordination, and evaluation of these departments. Carry out supervisory responsibilities in accordance with Harris Teeter's policies and applicable laws. Responsibili ...

  • Sprezzatura Management Consulting

    Marketing Manager

    1 week ago

    Sprezzatura Management Consulting Washington, United States

    **Marketing Manager - Federal Contractor, Veterans Administration Support** · **Department of Veterans Affairs (Contingent Position)** · **Position Description**: · **Key Responsibilities**: · **Marketing Strategy Development and Execution** · - Develop marketing plans that align ...

  • Healthy Companies International

    Marketing Manager

    1 week ago

    Healthy Companies International Arlington, United States

    Coordinate and manage the release of globally renown psychologist and businessman's New York Times best-selling author's new book - DETACH: Ditch **Your Baggage to Live a More Fulfilling Life, (April, 2025)** · - Assist in managing new website · - Build major social presence on L ...

  • GFI Soccer Academy

    Marketing Manager

    1 week ago

    GFI Soccer Academy Spring, United States

    Responsibilities: · - **Brand Strategy Development**:Develop and execute marketing and branding strategies. Identifying the brands target market, understand the competitive landscape, setting brand standards and positioning the brand effectively in the sports industry. · - **Mark ...

  • Unfold Hospitality

    Marketing Manager

    1 week ago

    Unfold Hospitality Washington, United States

    **Marketing Manager | Unfold Hospitality - The Square** · **About The Square** · The Square is a culinary collective serving and celebrating DC. Through food and drink, we foster community and creative leaders. Our collective includes a dynamic lineup of talented cooks and crafts ...

  • Kaizo Health

    Marketing Manager

    2 weeks ago

    Kaizo Health Washington, United States

    **Join Our Team as a Marketing Manager** · **About Us**: · We're a leading chiropractic and rehabilitation practice serving the vibrant communities of the DC area. Committed to excellence, we provide exceptional care and foster strong partnerships with our patients and referral s ...

  • Willow Bridge Property Company

    Marketing Manager

    2 weeks ago

    Willow Bridge Property Company Reston, United States

    Overview: · If you love making people feel at home, youll love working at Willow Bridge Property Company. Whether youre just starting your career or joining later in your journey, were eager to help you find your perfect fit. Willow Bridge is a full-service residential property ...

  • Lincoln Property Company

    Marketing Manager

    3 weeks ago

    Lincoln Property Company Reston, United States

    Overview · If you love making people feel at home, you'll love working at Willow Bridge Property Company. Whether you're just starting your career or joining later in your journey, we're eager to help you find your perfect fit. Willow Bridge is a full-service residential property ...

  • ICF

    Marketing Manager

    5 days ago

    ICF Reston, United States

    Energy Efficiency Marketing Manager · Location: Remote (US Based East Coast or Central) · Ready to make a difference? · If you're passionate about marketing and digital technology and have marketing and/or advertising experience, we want you as part of our team Our award-winning ...

  • Lincoln Military Housing

    Marketing Manager

    2 weeks ago

    Lincoln Military Housing Reston, United States

    Overview · If you love making people feel at home, you'll love working at Willow Bridge Property Company. Whether you're just starting your career or joining later in your journey, we're eager to help you find your perfect fit. Willow Bridge is a full-service residential propert ...

  • Lincoln Property Company

    Marketing Manager

    2 weeks ago

    Lincoln Property Company Reston, United States

    Overview · If you love making people feel at home, you'll love working at Willow Bridge Property Company. Whether you're just starting your career or joining later in your journey, we're eager to help you find your perfect fit. Willow Bridge is a full-service residential propert ...

  • Lincoln Property Company

    Marketing Manager

    2 weeks ago

    Lincoln Property Company Reston, United States

    ASM is a leading global supplier of products, services, and materials for semiconductor processing. For more than half a century, innovation has been at the core of everything we do. Our smart, ambitious people are dedicated to creating cutting-edge solutions for the world's lead ...

  • NovaWorks Solutions

    Market Manager Assistant

    2 weeks ago

    NovaWorks Solutions Cross Roads, United States

    Location: 79576 Weil am Rhein | Contract type: Full-time, permanent | Job ID: 828915 · What you'll be doing with us: · As a leader, you want to take on responsibility and contribute to a culture of respectful leadership? Then support the store management in our REWE market with a ...