Karla Lawson

I am a results-driven Product & Marketing Executive with expertise in leading the development of effective short- and long-term marketing strategies. I have broad experience from start-ups to Fortune 50 corporations, across domestic and international markets.

My expertise is in developing and implementing effective marketing campaigns and experiences across integrated communication channels to strengthen brand awareness and conversion, ultimately achieving revenue and profitability.

My success is rooted in a commitment to building and coaching strong teams capable of bringing any vision to life and consistently exceeding growth targets. 

Throughout my 15 year+ career, I have consistently delivered results by developing and implementing effective marketing strategies, fostering brand awareness, and driving conversions. I have a keen understanding of integrated communication channels and a demonstrated ability to lead and inspire high-performing teams.

My accomplishments include redesigning and optimizing corporate websites, launching successful marketing campaigns, developing and launching engaging high performant experience, and building product marketing functions from the ground up. I am skilled in Agile methodologies and proficient in a range of technology tools and platforms.

Masters in International Commerce & Policy