beBee background
Professionals
>
Reston
Karla Lawson

Karla Lawson

Digital Marketing & Product Experience Leader

Marketing / Advertising / Public Relations

Reston, Fairfax

Social

About Karla Lawson:

I am a results-driven Product & Marketing Executive with expertise in leading the development of effective short- and long-term marketing strategies. I have broad experience from start-ups to Fortune 50 corporations, across domestic and international markets.

My expertise is in developing and implementing effective marketing campaigns and experiences across integrated communication channels to strengthen brand awareness and conversion, ultimately achieving revenue and profitability.

My success is rooted in a commitment to building and coaching strong teams capable of bringing any vision to life and consistently exceeding growth targets. 

Experience

Throughout my 15 year+ career, I have consistently delivered results by developing and implementing effective marketing strategies, fostering brand awareness, and driving conversions. I have a keen understanding of integrated communication channels and a demonstrated ability to lead and inspire high-performing teams.

My accomplishments include redesigning and optimizing corporate websites, launching successful marketing campaigns, developing and launching engaging high performant experience, and building product marketing functions from the ground up. I am skilled in Agile methodologies and proficient in a range of technology tools and platforms.

Education

Masters in International Commerce & Policy

Professionals in the same Marketing / Advertising / Public Relations sector as Karla Lawson

Professionals from different sectors near Reston, Fairfax

Other users who are called Karla

Jobs near Reston, Fairfax

  • Work in company

    Senior Brand Manager

    Profiles

    A leader in the consumer products industry is hiring a Senior Manager Marketing and Brand in Rockville MD for a full time hybrid position Opportunity to lead brand development and integrated marketing strategy Ownership of creative direction and brand storytelling Collaboration w ...

    Rockville

    1 month ago

  • Work in company

    Marketing Director

    Fannie Mae

    Join Fannie Mae to grow your career and help people find a place to call home. In this senior leadership role you will lead the Digital Product Marketing team and own the strategy vision delivery and performance of Fannies digital experiences including our primary digital front d ...

    Washington

    4 weeks ago

  • Work in company

    Marketing Director

    Fannie Mae

    The Marketing Director - Digital Products role will offer you the flexibility to make each day your own while working alongside people who care so that you can deliver on the following responsibilities: · Digital Product Strategy and ManagementLead the strategy, vision, delivery, ...

    Reston

    4 weeks ago

See jobs in Reston, Fairfax