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Princeton

    Omnichannel Marketing Specialist - Princeton, United States - TSR Consulting

    TSR Consulting
    TSR Consulting Princeton, United States

    2 weeks ago

    Default job background
    Pharmaceutical / Bio-tech
    Description

    TSR is a premier National U.S. Staffing company with over 50 years of staffing excellence.

    Our client, a leading pharmaceutical company is hiring an Omnichannel Marketing Specialist on a contract basis. Please only local candidates to Princeton NJ. Experience in pharmaceutical omnichannel strategy and digital marketing a must. Should have neuroscience category experience and brand/digital launch experience.

    Work Location: Princeton NJ

    Pay: $72-73/hour W2

    Required Skills:

    Serves as a dedicated point-of-contact for a brand, their digital and media agencies, ensuring seamless execution of omni-channel campaigns/tactics aligned to the brand strategy.

    Bachelors degree with industry, (pharmaceutical/biotech or related marketing or media agency) experience.

    Experience leading digital engagement, channel, and analytics activities.

    Proven ability in managing digital agencies, vendors, and cross-functional support teams.

    Competence in developing, evaluating, and activating media plans.

    Demonstrated ability to successfully navigate internal MLR review processes.

    Prior Digital or Media Marketing Agency experience is a plus.

    Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM.

    Contribute DTC and HCP omni-channel engagement recommendations based upon customer insights and brand strategy.

    Draft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs.

    Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)

    Partner with the Brand, digital agencies, media partners and the Production team to define project strategy, scope, timelines, and deliverables.

    Lead pull through of DTC and HCP digital tactics and media programs that drive business impact.

    Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics.

    Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics.

    Monitor project status and provide regular reporting on progress, challenges, and solutions.

    Demonstrated digital and DTC/HCP program experience.

    Demonstrated ability to track and manage annual digital programs.

    Job ID #: 79108

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