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Content Marketing Specialist - Princeton, United States - ETS, LLC
Description
Job Description:
About
ETS:
For more than 75 years, we have amplified products and services based rigorous research and our belief in the power of learning.
Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities.
Our portfolio of trusted measures include TOEFL, TOEIC, GRE and Praxis .Along with research, development and innovation that explores new frontiers in learning and measurement our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education.
With new senior leadership at the helm, ETS aims to continue changing the lives of all learners as we expand our organization's global footprint.
Our goal is to remain at the forefront of assessment and measurement efficacy within the education and ed tech space as it continues to grow and evolve.
Position Summary
As a Content Marketing Specialist, you will be responsible for writing, editing, and developing content for digital and offline marketing campaigns in support of the ETS corporate brand.
The Content Marketing Specialist will work closely with the design and marketing teams to ensure that the content is engaging and consistent across all media platforms.
Responsibilities
Meeting with the creative, marketing, and design teams to ideate and define content goals.
Researching content and consumer trends to ensure that content is relevant and appealing.
Developing content strategies to effectively reach the desired target audience and marketing goals.
Creating content for a variety of platforms including blogs, websites, and social media.
Proofreading and editing content before publishing.
Managing content calendars and ensuring that the content remains consistent across all platforms.
Coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments.
Tracking consumer and content analytics and generating reports and presentations.
Keeping up to date with content trends, consumer preferences, and advancements in technology.
Required Experience:
Education
Bachelors Degree or the equivalent combination of education and experience from which comparable knowledge and abilities can be acquired is necessary
Experience
2-4 years of writing and editing in an agency or corporate setting.
Experience crafting content marketing pieces based on data and research.
Advanced writing and editing skills, and a high bar for quality.
Understanding of web publishing requirements.
A collaborative approach, teaming across functions and with partners.
Experience re-purposing existing content into new content types for use in diverse channels.
Experience setting and measuring performance against content and channel metrics.
Basic knowledge of current online tools and marketing trends, including SEO.
Ability to work independently with some supervision.
Excellent aptitude for detail and accuracy and analytical skills.
ETS believes in a Total Rewards philosophy for our employees, and they include:
Health, Vision, Dental insurance plans to choose from
Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access
Generous PTO and vacation time to balance your work and life
Additional 8 hours of PTO for volunteer work
Retirement plan (401(a)) and traditional Roth (403b) with company contribution
Commuter Benefits, Pet Insurance, 1 year subscription to Calm App
ETS is mission driven and action oriented
Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work.
To further foster an inclusive environment ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees.
How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders? ETS offers multiple Business Resource Groups (BRG) for youAre you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign.
Our employees can support any 501c3 or eligible charity of their choice.
ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education.
Keyword:
Content Marketing
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