- Collaborate with the category product marketing manager to identify and prioritize potential strategic partners, including organizations, associations, and influencers, that align with our brand values and the hunting target audience.
- Cultivate and nurture relationships with key partners to develop mutually beneficial collaborations, sponsorships, and co-marketing initiatives.
- Participate in the negotiation of partnership agreements and contracts, ensuring clear deliverables, objectives, and ROI metrics are defined and tracked.
- Partner with leadership to develop and execute a comprehensive ambassador program strategy to recruit, onboard, and engage brand ambassadors who embody the spirit of our brand.
- Identify and recruit ambassadors across the hunting category that authentically represent our brand.
- Provide ongoing support, training, and resources to ambassadors to empower them to effectively promote our products and brand values.
- Collaborate with internal marketing teams to integrate partner and ambassador activations into overarching marketing campaigns and initiatives.
- Support the development of campaign roadmaps which include brand, seasonal, and product launch initiatives and request deliverables from each partner to drive brand awareness and sales.
- Develop creative and engaging communication packets that help our ambassadors share the Leupold brand and product stories effectively.
- Coordinate and execute partnership and ambassador events, activations, and experiences to drive brand awareness and engagement.
- Collect product feedback, insights, and ideas to help drive product and campaign innovations within Leupold.
- Establish KPIs and metrics to measure the success and impact of partnership and ambassador initiatives, including brand reach, engagement, and sales attribution.
- Monitor and analyze campaign performance and ambassador activities, providing regular reports and insights to inform future strategies and optimizations.
- Continuously evaluate and iterate partnership and ambassador programs based on data-driven insights and feedback.
- Bachelor's Degree in business, journalism, communications, or a related marketing field.
- 3-5 years' experience in the marketing function of shooting sports, optics, or related industry company. An equivalent combination of education and work experience may also be considered.
- Knowledge of marketing concepts and principles. Experience managing partnership marketing activities, including interaction with celebrity endorsers is a strong plus.
- Knowledge of shooting sports, hunting, firearms, and associated optics applications.
- Excellent organizational skills and detail orientation. Ability to organize, coordinate, prioritize and execute multiple processes and activities simultaneously.
- High level of creativity. Excellent analysis and problem-solving skills.
- Strong decision making, problem solving and organizational skills. Ability to operate at both the strategic and operational level.
- Excellent verbal and written communication skills.
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Specialist, Partnership Marketing - Beaverton, United States - Leupold
Description
Position:Specialist, Partnership Marketing - Hunting
Location:
Beaverton, OR
Job Id:
24067
# of Openings:
1
Partnership Marketing Specialist- Hunting
Typical Base Salary Range of $65,000-$80,000
Please Refer to Req #24-067
At Leupold and Stevens, World Class Manufacturing is not simply a goal, it's a way of life. We hold ourselves accountable to the highest standards for safety, quality, and performance. We're creating a work environment that demands continuous learning and ongoing skills development. Timely and effective technical training solutions are foundational to the High-Performance culture we have been building here for decades.
As the Partnership Marketing Specialist for the hunting category, you will cultivate and nurture relationships with key strategic partners, influencers, and brand ambassadors to amplify our brand presence and drive engagement with our target audience. You'll participate in the development and execution of partnership communication plans that align with our brand values and marketing objectives, while also managing our ambassador program to inspire and mobilize advocates for our products. In this role you'll collaborate heavily with co-workers and work primarily on-site at our Beaverton location.
What You'll be Doing:
Partnership Development and Management:
Candidate needs to be willing to travel 25% of the time, including weekend events with ability to work on-site the majority of the time.
For details on positions and to apply, go to:
Leupold & Stevens, Inc.
14400 NW Greenbrier Parkway
Beaverton, Oregon 97006
* Leupold & Stevens, Inc. is an Affirmative Action Equal Opportunity Employer. A core business objective at Leupold & Stevens is to maintain a workplace in which each employee can achieve their full potential. The company was founded on the principle of giving customers and our team members 'A Square Deal'; to us, this means advocating for the employment opportunities and advancements of all individuals regardless of race, color, sex, national origin, age, religion, physical or mental disability, marital status, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. We resolutely believe all aspects and privileges of employment should be determined by skills and behaviors, not personal identities.
* With our commitment to make our application process and workplace accessible for individuals with disabilities, we will provide reasonable accommodations, upon request, for an individual applicant to participate in the job application process. To request an accommodation to the application process, please send an email to or call and a Leupold & Stevens representative will contact you.
* Leupold & Stevens, Inc. is a drug free workplace. All final candidates must successfully pass a pre-employment drug screen and background check.
* Leupold & Stevens, Inc. complies with all applicable FAR & DFAR regulations.
* We hire U.S. citizens and persons lawfully authorized to work in the U.S. All new employees must complete an INS Employment Eligibility Verification Form (I-9). Positions may require a deemed export control license for compliance with applicable laws and regulations. Placement is contingent on Leupold & Stevens, Inc.'s ability to apply for and obtain an export control license on your behalf.
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