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Strategic Partnerships Marketing Manager - Portland, United States - Autodesk
Description
Job Requisition ID #23WD73226
Worldwide Marketing @ Autodesk
Autodesk Education Experiences is a stand-alone team in Worldwide Marketing (WWM) focused on supporting a global audience of accredited institutions and verified educators and students in the K12, secondary, 2-year, and 4-year university segments to design and make anything.
Our go-to-market strategy uses the entire Autodesk product portfolio, offered for free, to our education community and learning, curriculum, and certifications; strategic partnerships; and Autodesk Learning Partners.
This offering is designed to help position Autodesk as the trusted partner in design and make education, help prepare students for jobs of the future, and to shape the future of the industries we serve across Product Design and Manufacturing; Architecture, Engineering and Construction; and Media and Entertainment.
Position Overview
As our Strategic Partnerships Marketing Manager, you will set partnership co-marketing strategies and go-to-market campaigns for our Design and Manufacturing portfolio in the global education market.
You will help build the vision and plans to ensure Autodesk becomes a trusted partner with students, educators, and important influencers, aligned and supported by top-tier strategic partners in industry.
You will report to the Senior Manager, Content and Campaigns. You will be Hybrid/Remote in US or Canada.Responsibilities
Manage a select number of strategic partner marketing relationships and develop programs to create measurable impact aligned with our goals and joint partnership goals
Build the annual education strategic partnership co-marketing plan, help establish priority outcomes and success measures, and provide data-driven insights on our performance against our plans as a part of our QBR process
Negotiate co-marketing partnership agreements and manage relationships to maximize engagement and ensure commitment
Maintain ongoing coordination with the Strategy and Strategic Partnerships team to identify opportunities, recruit, assess, and qualify partners, and ensure understanding of goals
Define marketing actions to support partnership and alliance growth opportunities
Radically enhance partner marketing alliances and programs, diversifying to cultivate alliances supporting impact-oriented goals
Work with your peers in teams; Audience Marketing, Field Marketing, Digital, Marketing Operations Technology, and Field Engagement to align strategies and campaign delivery
Secure partner feedback and approval on partnership co-marketing plans
Develop co-marketing campaign creative concepts—e.g., theme, look and feel—from brainstorming through to completion through agency
Deliver campaigns, assets, and playbook(s) to customer-facing teams to complete
Achieve agreed-upon return on marketing investment success metrics (ROMI)
Lead iterative improvements and analyze the data and feedback to refine and improve the campaign strategy
Experiment and test new tactics, media channels, content, marketing tools, and partner-led motions
Manage team communication, briefings, and quarterly business updates
Minimum Qualifications
BA/BS degree in marketing, communications, or business administration
8+ years of experience developing global marketing campaigns for a large company
8+ years of experience negotiating and driving global, strategic partnership co-marketing agreements and programs to meet joint goals
Experience influencing large global teams from planning to execution
Proficiency with marketing campaign tools (Draftr, Marketo, CMT (Campaign Management Tool), Allocadia) and data analytics software will be beneficial
Build customer-facing campaigns, assets, creative briefs, and campaign strategy presentations
Preferred Qualifications
Can collaborate within a matrixed environment
You have knowledge of the Education market, and Autodesk's products
You have a global perspective
You are a brand champion and intent on governance
You are experienced in nurturing business relationships and sustaining partnerships
You can have hard conversations to lead prioritization for better outcomes
You in approaching important challenges
Excellent and comfortable presenting to executive audiences
#LI-MK2
Learn More
About Autodesk
Welcome to Autodesk Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies.
We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do.
Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.
When you're an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all.
Ready to shape the world and your future? Join usBenefits
From health and financial benefits to time away and everyday wellness, we give Autodeskers
the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting
Salary transparency
Salary is one part of Autodesk's competitive compensation package. For U.S.-based roles, we expect a starting base salary between $105,900 and $171,380. Offers are based on the candidate's experience and geographic location, and may exceed this range.
In addition to base salaries, we also have a significant emphasis on annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.
Equal Employment Opportunity
At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world.
Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic.
We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.Diversity & Belonging
We take pride in cultivating a culture of belonging and an equitable workplace where everyone
can thrive
Learn more here:
Are you an existing contractor or consultant with Autodesk?
Please search for open jobs and apply internally (not on this external site).
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