- Analyze and participate in qualitative and quantitative research relating to audience (HCP, patient, and caregiver), brand, culture, and media channels to derive meaningful insights
- Build strategy maps, brand maps, and brand ladders, articulate insights and promises, and develop personas, as well as build out customer journeys and ecosystems
- Monitor cultural and social trends, their impact on target attitudes, behavior and perceptions, using a variety of market and research data
- Work with Chief Strategy Officer, Account leads, Scientific Directors and Creative Directors to create tight, inspiring creative briefs and translate brand insights into ideas
- Clearly communicate and present ideas, POVs, and strategies to internal teams, clients, and prospective clients
- Develop and facilitate workshops using strategic tools and frameworks
- Bachelor's degree in related field (eg. Marketing, Psychology, Anthropology, Sociology, Statistics); Master's degree ideal
- 12+ years strategic planning experience in a healthcare/pharma advertising agency environment
- Experience with HCP and patient marketing, including Pharma brand launch
- Experience utilizing strategic tools for analysis
- Experience co-facilitating client workshops
- Superb and persuasive communications skills, both written and verbal
- Adept at storytelling
- Advanced Word, PowerPoint, and Excel
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VP, Brand Strategy - Remote, United States - Avalere Health
Description
About Avalere Health
Established in 2001, Avalere Health is a purposefully built commercialization partner for the biopharmaceutical, medical technology, and wellness industries.
Our 1,500+ experts combine their knowledge and expertise across our core disciplines — Consulting; Medical; Policy; Value, Evidence, and Access; Marketing; and Digital Experience Technology — to create the connections that make better health happen.
Avalere Health partners with its clients to navigate the complex and rapidly changing healthcare ecosystem. Together, our experts help clients connect patients with life-changing therapies, realizing the potential of strategies and solutions to accelerate innovation that improves lives.
We live and breathe our five values in everything we do: We are authentic. We act with integrity. We value difference. We play for the team. We enjoy the journey. At Avalere Health, we imagine a healthier world and create the connections to make it happen.
About the role:
As VP, Brand Strategy you are adept at developing targeted, transformative insights that fuel brand strategies, tactical initiatives, and behavior-changing creative campaigns. In this position, you will analyze research, trends, and data to gain a deep understanding of the target audiences' behaviors and motivators. Armed with an understanding of each audience's journey, and a solid knowledge of media and technology, you will help deliver innovative approaches designed to strengthen the relationship between physicians and patients. As an engaging storyteller and critical thinker, you will work collaboratively within the strategy team as well as with the account, creative, and scientific teams to produce strategic recommendations that lead to significant brand results.
What you'll do
About you
What we can offer
Avalere Health aims to empower every employee to develop and thrive. We empower our team with the tools, skills, and support needed to think differently and to solve healthcare's most complex challenges.
At the center of our people-led culture is our Career Experience team, whose mission is to provide every employee with a purpose-driven career. We also pride ourselves on our personalized learning approach to ensure you receive the training you need to help you grow within the company and take advantage of our global scale and scope.
We are committed to embedding diversity and inclusion in every aspect of our organization. We encourage diversity of thought, inclusive behavior, and break down barriers to ensure every individual feels valued and encouraged to contribute their unique abilities and potential. As part of our commitment to building a healthier world, every employee is also encouraged to participate in our community engagement efforts, which support a wide range of healthcare programs and wellbeing causes worldwide.
We have city hubs across North America, Europe, and Asia, geared toward collaborating, training, socializing, and coming together as a global organization while maintaining and fully supporting flexible working practices. Our compensation and benefits package is benchmarked across the industry. We offer a generous company pension/retirement plan, private medical insurance, comprehensive employee wellbeing initiatives, compelling time-off policy, plus many other excellent employee benefits.
We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.
