- You can easily pivot between high-level strategic thinking and vision setting to execution with an eye on outcomes & details. You are okay with ambiguity, and generally thrive in it.
- Work closely with leaders across LINQ Product Management, Client ServicesExperience, Sales, Solution Engineering Consultin g teams and the rest of Marketing to make product & customer initiatives successful in the markets we serve including new product launches, product refreshes, upsell/cross-sell strategies and conversion strategies.
- Define, communicate, and evangelize targeted value propositions that differentiate LINQ products in the various markets & customer segments we serve.
- Enable our customer-facing teams with targeted content, playbooks, and messaging; drive consistency in the value that we articulate through all channels, aligning and informing demand generation, events, digital and customer marketing programs.
- Conduct qualitative and quantitative research to evolve customer personas, segmentation, and recommendations that will inform and influence our product roadmap and marketing strategies. Maintain intelligence on competition and industry, providing insights cross functionally. This includes but not limited to ownership of competitive intelligence and win/loss analysis programs and contribution to NPS programs.
- Build the GTM strategy & playbook at LINQ in concert with Product Management. Redefine and modernize Product Launch motions in-concert with internal stakeholders part of this effort. Assess release notes process and optimize for both customer experience and revenue potential.
- Create repeatable, scalable process that align product marketing motions across the organization. Define OKRs and KPIs to determine effectiveness.
- Recruit, lead, and develop a high performing marketing team focused on accelerating go-to-market efforts to drive continued growth through messaging, positioning, storytelling, and competitive insights.
- 10+ years of experience in GTM roles [HT1] (marketing, sales, solution engineering) or related fields, 5 years developing and leading teams (directly and cross-functionally).
- Proven success leading product marketing in a fast-paced multi-product Enterprise Software/SaaS company. [HT2]
- Effective collaboration with cross-functional teams
- Demonstrated ability to influence and drive organization change and successfully introduction of scalable product marketing processes and frameworks.
- Experienced storyteller able to develop a memorable narrative for any products, and for different personas, and can coach others to do the same
- Experience managing multiple product lines across different persona types and regions within the multi-sales segments
- Desire and passion to get "hands-on" with the products, our teams, our processes and playbooks to deepen skills and expertise. Be the Player/Coach.
- Exceptional verbal, interpersonal, communication, and presentation skills
- Strong project management skills including agile practices
- Experience in public sector and/or compliance-driven industries is a plus.
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Vice President, Product Marketing - Austin, United States - EMS LINQ, Inc
Description
Who We Are:
We are a national, innovative, high-growth software company devoted to K12 education administration.
Our products beat the competition by focusing on all business operations of K12 schools, including both financial and school nutrition management.
We have a deep understanding of K12 school systems and regulations, with a focus on providing creative, integrated and user-friendly solutions supported by excellent customer service.
Our workforce is talented, loyal, dedicated and highly enthusiastic. This is a fantastic career opportunity for the right individual.We offer challenging work in a team environment. We respect each other and collaborate for continuous improvement. We are the experts in our product lines and we anticipate the needs of our customers. Our customers say we work efficiently and always strive to provide the proper solution.
We have achieved this by building relationships based upon:
expertise, patience, attentiveness, clear positive communication, tenacity, and a calm presence.
LINQ is on a mission to empower central office heroes who make K-12 districts and schools stronger.
LINQ improves efficiency, optimizes performance, and manages compliance through its suite of administrative, financial, and nutritional solutions; allowing administrators to make a bigger impact for their staff, students, and communities.
LINQ is the first company to deliver a full suite of integrated solutions to manage operations at the state, district, and school levels.
LINQ has helped over 30,000 schools and served over 17 million students to increase K-12 potential.LINQ's Values:
Count on us
We're ready and reliable for our partners and each other
Class of our own - We hold ourselves to a high standard of excellence
Fair and Square - Integrity and mutual respect are table stakes
Nourish Connection - We foster a culture of teamwork and trust
Educated Advancement - Our deep knowledge and experience propel our development
Position Summary:
As the Vice President, Product Marketing, you will be the driving force behind owning and evolving GTM at scale, intimately understand our customers, knowing our competition, effectively creating demand and increasing measurable ROI for customers, prospects and LINQers.
In this role you will be responsible for driving customer and revenue growth by strengthening our leadership position in the market with differentiated go-to-marketing strategy, driving better engagement with prospects, users, and buyers, and garnering market insights to inform product strategy and sales execution.
You and your team will be measured by Key Performance Indicators including improving growth metrics (product line ARR), product activation and adoption (NRR), competitive win rates and expansion plays.
This role requires building strong cross-functional partnerships with teams including product management, sales, solutions consulting, client experience and the rest of marketing to create long-term value for our customers and the business.
This role requires a proven ability to execute strategically with a focus on measurable outcomes, building and developing a high-performance team in a fast-growing SaaS company, and experience in driving business transformation.
You'll spend time with customers learning about their needs and challenges.As a critical thinker and catalyst for change, you will drive key initiatives and cross-functional programs required to increase revenue.
At LINQ, our workforce is talented, loyal, dedicated and highly enthusiastic. This is a fantastic career opportunity for the right individual. This is a remote opportunity although Austin, TX is preferred.What You'll Do:
What you bring to the role:
Total Rewards:
Remote working environment
Ability to work in a physical office, if near one of our offices (Wilmington, Irvine, and coming soon, Austin)
One America 401k plan with 4% employer matching on total earnings, not just base (100% fully vested)
Company Bonus Plan or Target Sales Commission Plan
Flexible Open Paid Time Off Plan
Paid Parental Leave Policy
10 paid holidays
16 hours of paid volunteer time
Blue Cross Blue Shield benefit network (medical/dental/vision)
Low-deductible PPO option or HDHP option with employer contributed HSA
Dental with child orthodontia
100% Employer paid Short Term Disability/Long Term Disability/Basic Life/Accidental Death & Dismemberment Insurance
Health and wellness benefits including gym and Headspace reimbursement
Professional development opportunities
EOE Statement/Accommodation Notice:
LINQ is an Affirmative Action and Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Equal Employment Opportunity Posters ) If you'd like to view a copy of the company's affirmative action plan or policy statement, please email If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact Lydia Buurma at This email address is reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process.Please do not use this email to inquire about the status of your job application if you do not require accessibility assistance or an accommodation.
Messages left for other purposes, such as solicitation, following up on an application or non-disability related technical issues, will not receive a response.
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Vice President, Product Marketing professionals in Austin
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Kathleen Bily
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