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    Product Marketing Engineer - Austin, United States - Keysight Technologies

    Keysight Technologies
    Keysight Technologies Austin, United States

    3 weeks ago

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    Description

    Overview:

    Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

    Our powerful, award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. Diversity, equity & inclusion are integral parts of our culture and drivers of innovation at Keysight. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

    Responsibilities:

    If the idea of accelerating innovation (5G/6G, automotive, non-terrestrial networks, and more) through marketing powerful world-class test and measurement solutions excites you, then apply today for a product marketing role at Keysight. The ideal candidate will have a strong technical and product marketing background in digital products (oscilloscopes, AWGs, and BERT) with a focus in automotive and wireless applications. You need to be able to quickly gain new technical knowledge, write compelling messaging and content, and create marketing programs suitable for buyers and buyer-influencers of hardware and software tools for electrical engineers.

    Position Overview:

    In this role you will be a key member of the portfolio marketing team and able to work remotely from home anywhere in Canada or the US. This position will focus on three main tasks:

    First, you will conceive the strategy, develop global campaigns, and implement a marketing plan to drive Keysights digital product business. You will personally develop the core content, including messaging, whitepapers, use cases, eBooks, product demos, videos, and webinars. These campaigns will focus on promoting new product introductions, as well as existing products, tailored to address customer use cases and application challenges.

    Second, you will work with the global campaign team, product managers, and dedicated marcom resources to define and implement programs to maximize their impact. Your goals are to create and influence audiences that will ultimately be nurtured into high quality marketing leads for your digital product portfolio.

    Third, you will ensure that your efforts fit Keysight communication channels, and you will measure the performance of your program and its ability to deliver against the audience and engagement goals you define. Ultimately, you will have the freedom to create the best possible campaigns and deliver your content to tens of thousands of potential customers. You will have abundant support, including access to designers, branding experts, marketing consultants, email experts, copy editors, graphic artists, and more.

    We are looking for someone who isnt afraid to take risks, challenges conventional thinking, and brings their whole team to a higher level.

    Qualifications:
    • Bachelors Electrical Engineering university degree or equivalent
    • 2-3+ years of product marketing experience
    • 3+ years of experience in marketing content-creation and program development for example, technical marketing, product marketing, or engineering content development
    • Experience crafting worldwide marketing programs with defined goals and measurable outcomes
    • Ability to reduce complex broad concepts and business strategies into structured projects
    • Excellent writing skills and a passion for storytelling and digital content
    • Demonstrates cross product/process knowledge with the ability to perform competitive analysis and continuous improvements
    • Strong analytical skills with the ability to recognize and solve problems and identify solutions experience with Eloqua and Domo is a plus
    • Experience developing product and solution marketing content (messaging, whitepapers, eBooks, videos, webcasts, etc.)
    • Proven success working with global, cross-functional teams

    #LI-MO1

    Careers Privacy Statement

    ***Keysight is an Equal Opportunity Employer.***

    Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

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