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    Digital Marketing Manager - Bradenton, United States - IRISS Inc

    IRISS Inc
    IRISS Inc Bradenton, United States

    3 weeks ago

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    Description

    Company Overview:

    IRISS Inc., a global leader in Safety & Reliability for critical asset monitoring, inspection, and management, specializing in the design, manufacturing, and sales of electrical and mechanical reliability solutions across multiple industries.

    Position: Digital Marketing Manager

    Location: IRISS HQ - Bradenton, FL

    Reports To: VP Sales and Marketing

    The Digital Marketing Manager will be responsible for developing, implementing, and managing our overall digital marketing strategy. This role will involve working closely with cross-functional teams to drive online traffic and increase brand awareness. The ideal candidate will have a strong grasp of current marketing tools and strategies and

    be able to lead integrated digital marketing campaigns from concept to execution.

    Responsibilities

    • Develop and execute comprehensive digital marketing strategies to drive online traffic, enhance brand awareness, and generate leads and sales.
    • Manage and optimize all digital marketing channels, including but not limited to SEO, SEM, social media, email marketing, content marketing, and display advertising.
    • Collaborate with internal teams to create compelling and engaging digital content across various platforms.
    • Analyze and report on the performance of digital marketing campaigns, leveraging data insights to optimize strategies and maximize ROI.
    • Stay up to date with the latest trends and best practices in digital marketing and recommend innovative strategies to achieve business objectives.
    • Manage relationships with external digital marketing agencies and vendors as needed.
    • Develop and manage the digital marketing budget, ensuring efficient allocation of resources to achieve desired outcomes.
    • Lead and mentor a team of digital marketing professionals, fostering a culture of continuous learning and growth.

    Qualifications

    • Bachelors degree in marketing, Digital Marketing, or related field.
    • Proven experience (5+ years) in digital marketing roles, with a track record of successfully developing and executing digital marketing strategies.
    • Strong understanding of digital marketing channels, tools, and best practices, including SEO, social media, email marketing, and content marketing.
    • Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics) and proficiency in data analysis to drive decision-making.
    • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
    • Creative thinking and problem-solving skills, with the ability to adapt to a fast-paced and evolving environment.

    Compensation:

    Competitive salary, comprehensive benefits package, and opportunities for professional growth and development.

    To apply, please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role.

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