- Bachelor's degree in Marketing, Business Administration, or related field.
- Minimum of 3-5 years of experience in marketing, with a strong background in sales enablement, account-based marketing, and content creation.
- Proficiency in marketing automation tools (e.g., HubSpot) and CRM software (e.g., Salesforce).
- Excellent communication, writing, and presentation skills.
- Strong analytical skills and experience with marketing metrics and reporting.
- Ability to work independently and collaboratively in a dynamic, fast-paced environment.
- Creative thinker with a problem-solving attitude and attention to detail.
- Strategy and Execution: Develop and implement comprehensive marketing strategies that align with the company's objectives, with a strong emphasis on enablement, ABM, and content creation.
- Sales Enablement: Create and manage a repository of sales resources, including case studies, product sheets, and presentations, to support the sales team in engaging prospects and closing deals.
- Account-Based Marketing: Lead ABM initiatives by identifying key accounts, developing personalized marketing campaigns, and coordinating with sales to drive account penetration and revenue growth.
- Content Creation: Produce high-quality, engaging content for a variety of channels, including blogs, social media, email newsletters, webinars, and website copy, that aligns with our brand voice and marketing goals.
- Market Research: Conduct market research to understand industry trends, competitor activities, and customer needs to inform marketing strategies.
- Analytics and Reporting: Monitor, analyze, and report on the performance of marketing campaigns and activities, using data to make informed decisions and optimize future marketing efforts.
- Collaboration: Work closely with cross-functional teams, including sales, product development, and customer service, to ensure cohesive branding and messaging across all touchpoints.
- Health Insurance
- Gap Insurance
- Dental Insurance
- Vision Insurance
- Short Term/Long Term Disability (company paid)
- Term Life Insurance (company paid, employee can elect additional)
- Disability Income
- Level Term Life
- Accident Insurance
- Critical Illness Insurance
- Floating holidays and paid time off
- 401K with Company match
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Senior Marketing Specialist - Charlotte, United States - Prochant US
Description
As a Senior Marketing Specialist at Prochant, you will play a pivotal role in crafting and executing our marketing strategy across various channels. With a strong background in sales enablement, account-based marketing (ABM), and content creation, you will enhance our brand's reach, engage our target audience, and drive sales performance. You will collaborate with sales, product, and marketing teams to develop materials and campaigns that resonate with our key accounts and support our overall marketing objectives.
Requirements
Prochant offers some of the best benefits in the industry We take great care of our employees. Fortune 500 level benefits package.
Excellent benefits package including:
