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    Digital Marketing Manager - Burlington, United States - WS Audiology USA

    WS Audiology USA
    WS Audiology USA Burlington, United States

    Found in: Lensa US 4 C2 - 4 days ago

    Default job background
    Description


    HearCanada, a division of WSAudiology, bolsters a world-class team of hearing care pioneers who share a passion for providing Wonderful Sound for All.

    With 60% of the Canadian population experiencing a type of hearing health issue in 2021, our teams are passionate about providing an exceptional client experience through their hearing journey, going above and beyond to provide relevant and meaningful solutions.


    What it's all about:
    We are seeking a highly experienced and results-driven

    Digital Marketing Manager

    with a strong background in the hearing healthcare industry.

    In this role, you will be responsible for defining and executing digital marketing strategies, campaigns, and initiatives to support the achievement of overall sales targets and growth.

    This

    full-time, permanent


    opportunity would be a hybrid role based out of our Head Office in Burlington, ON with the expectation of two days per week in-office.


    What we offer you:
    Competitive compensation package
    Comprehensive, employer-funded benefits package
    RRSP program + employer match
    Paid vacation and personal days
    Education assistance program
    Annual health & wellness benefit program
    Mentorship and development opportunities

    What you will do:
    Manage core B2C digital marketing

    channels and activities including website development/content management,

    paid media, social platforms, email, and automation
    Develop and execute strategies

    for conversion-focused digital marketing tactics across channels and

    target audiences
    Manage digital brand channel

    execution including email, social, paid media (agency), website and any

    new channels
    Turn concept into an integrated

    digital marketing campaigns that meet business goals and objectives
    Prepare and present integrated

    digital marketing plans to executives clearly defining the user journey,

    targeting and KPIs
    Support strategic digital

    marketing planning to drive growth for on-going marketing initiatives and

    product launches
    Provide thought leadership and

    digital best practices to the overall marketing team around campaign

    communications, audience targeting through digital channels
    Analyze campaign performance,

    assessing KPIs and ROI
    Provide analytic reporting from

    digital channels with insights and recommendations to key internal

    stakeholders
    Competitive research for

    expansion of digital channels and optimization resulting increased

    conversion
    Work with internal teams and

    brand to support marketing initiatives
    Participates in the sharing of

    campaign learning for best practice definition throughout the greater WS

    Audiology US and Globalmarketing communities

    What we are looking for:

    Education:
    Bachelor's degree in marketing, Business Administration, or a related field

    Experience:
    Minimum of 5 years of experience in digital marketing, with preference to the hearing industry

    Strategic mindset:
    Proven ability to develop and implement marketing strategies that align with business objectives and drive results. Experience in analyzing market trends and consumer insights to inform decision-making

    Leadership skills:
    Strong leadership and team management abilities, with a track record of successfully leading and developing marketing teams. Excellent communication, collaboration, and interpersonal skills
    Experience in Sitecore CMS, heat mapping tools (Hot Jar), Unbounce, Meta ads, Google Business and Google Analytics
    Create landing pages and set up back-end connection between paid digital campaigns, targeting, analytics and data tracking

    Soft skills:
    collaboration between departments, strong interpersonal skills, maturity, patience and good judgement, entrepreneurial attitude, and an excellent problem solver

    This is a challenging and rewarding opportunity for an experienced digital marketing professional to make a significant impact within the hearing industry.

    If you have a passion for marketing, a strategic mindset, and a strong background in hearing health care, we would love to see your application for the

    Digital Marketing Manager

    HearCANADA andWSAudiology are committed to fair and accessible employment practices, and we welcome and encourage applications from candidates with disabilities.

    Accommodations are available on request for candidates taking place in all aspects of the selection process.

    #J-18808-Ljbffr
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