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    Marketing Director - Santa Clara, United States - Intevac

    Intevac
    Intevac Santa Clara, United States

    3 weeks ago

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    Description

    Job Description

    Job Description

    The Director of Marketing is responsible for developing, executing and managing the overall Intevac marketing function. This role is the strategic visionary and includes effectively and proactively strengthening brand identities, designing and executing revenue generation activities, and working cross-functionally across all areas of Intevac to support and enable growth. This role will work closely with the leadership team and coordinate with external agencies and vendors. The ideal candidate is an experienced marketing leader who can quickly develop a deep understanding of our businesses and execute a broad set of strategic marketing strategies.

    Job Duties & Responsibilities:

    • Drive product strategy bridging short-term execution and long-term vision
    • Identify opportunities and represent view of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis
    • Oversee go-to-market efforts globally to support product launches and scaled adoption
    • Build compelling collateral, presentations, and sales tools to communicate the value and the differentiation of the offering to the appropriate audiences
    • Act as a strategic thought partner across all areas of the business, helping define and deliver effective marketing campaigns
    • Undertake continuous analysis of competitive environments, market trends and make proactive recommendations and strategies to increase and support sales
    • Develop a strategic plan by market segments

    Skills/Qualifications:

    • Bachelor's degree
    • 7 years of related marketing experience working in a product/technical marketing, product management, product strategy or equivalent function
    • Proven skills, knowledge and experience in the design of company brand identity and GTM execution strategies, integrated digital and content marketing, lead generation campaigns and events
    • Strong analytical and technical aptitude
    • Self-starter who can take ownership and proactively resolve issues
    • Exceptional communication skills verbal and written; ability to influence at all levels of the organization
    • Strong interpersonal and communication skills and the ability to work with diverse personalities, build effective relationships and interact appropriately and effectively at all levels of the organization
    • Roll up your sleeves, do what it takes attitude, which is critical in a small company environment
    Job Posted by ApplicantPro
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