- Design and validate lead scoring model based on ICP and target personas
- Build segmentation for marketing campaigns/nurture
- Define campaign configuration in HubSpot and Salesforce; ensure consistent taxonomy and naming conventions for reporting and lead scoring purposes
- Integrate paid (e.g. paid search) and earned (e.g. social) channel management into HubSpot for measurement and attribution purposes
- Upper funnel analysis (e.g. MQL-to-SQL conversion analysis - what converted, what did not, and why?)
- Ensure HubSpot mirrors Salesforce and syncing is functioning as intended to support lead flow architecture (stages & triggers)
- Data enrichment for marketing segmentation and lead scoring
- Support RevOps and demand gen leadership on consent management operations (e.g. GDPR compliance)
- A/B testing in digital channels (e.g. email, website, social media)
- Conduct performance reporting and analysis to uncover insights and opportunities for optimization
- Digital analytics tracking and analysis (e.g. understanding website customer journey)
- Ensure data quality in HubSpot and Salesforce for marketing and lead scoring (e.g. do we have a batch of accounts or contacts with missing values?)
- Monitor MQL follow-up and identify opportunities to refine the process for maximum speed and efficiency
- Manage HubSpot quality scores - monitor opt-outs and identify causes for change in quality scores
- Test and QA forms and flows
- Previous experience and track record in a similar role
- Hubspot Certification or 5+ Years of Hubspot Experience
- Salesforce Certification or 3+ Years of Experience
- SQL execution experience and capabilities
- Experience in census, n8n, and/or visual force would be advantageous
- Dashboarding in tableau, powerbi, preset, looker, domo etc would also be advantageous but not essential requirements
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Marketing Operations Manager - Boston, United States - Snowplow Analytics
1 week ago
Description
Marketing Operations ManagerBoston - Hybrid ideally
About Snowplow
As the leader in Data Creation, Snowplow empowers more than 10,000 organisations, including Strava, Burberry, Cond Nast and Flickr to create first-party customer behavioral data to unlock transformative AI and advanced analytics directly from their warehouse, lakehouse or in a real-time stream.
Snowplow was founded with the belief that data teams should spend their time innovating and driving competitive advantage, not extracting and wrangling behavioral data from CDP's or digital analytics platforms.
Following our $40 million in Series B funding led by global venture capital firm, NEA, whose prior investments include Databricks, MongoDB, and Elastic, we are on the lookout for more creative and innovative individuals to help us shape our next chapter.
Based within the Demand Generation function of the Marketing team, the Marketing Operations Manager translates business strategy into scalable systems and processes that help the marketing team focus on activities that drive business growth.
The role is both an operations architect and a data analyst that will work closely with RevOps to ensure seamless technology integration at the points where marketing meets sales in the broader operational framework.
It will also collaborate with the data team on data modelling projects such as lead scoring.
We're looking for someone who can visit the Boston office at minimum once a fortnight for meetings and is in a realistic commutable distance to do so.
Lead Scoring Architect
A competitive package, including share options
Flexible working
A generous holiday allowance no matter where you are in the world
401k
Medical, dental and vision insurance
Short & long term disability insurance
Mental health support including therapy sessions
MacBook and home office equipment allowance
Fun office with regular socials and all the snacks and drinks you can manage
1 week of volunteering a year for a cause you feel passionate about
Enhanced maternity, paternity, shared parental and adoption leave
Snowplow is dedicated to building and supporting a brilliant, diverse and hugely inclusive team. We don't discriminate against gender, race, religion or belief, disability, age, marital status or sexual orientation. Whatever your background may be, we welcome anyone with talent, drive and emotional intelligence.
