- Partner cross-functionally with teams in Marketing, Business Intelligence, and Product Management to drive alignment between business and performance marketing strategy
- Innovate and build exceptional customer experiences using multi-channel marketing strategies that acquire customers and increase retention
- Develop, build, and launch lifecycle programs from brief to development, automation workflows, and execution
- Segment audiences and create personalized content strategies, using data to drive engagement across email, paid media, and push
- Build paid media strategies across core advertising channels (search, social, display, and programmatic) to support player lifecycle initiatives
- Create growth strategies that prioritize small hypotheses, fast experimentation, and rapid iteration over large, long-term campaigns
- Analyze campaign and player performance, run hypothesis-based tests, and deliver weekly reports
- Ability to attribute program performance back to channel, goal, and product line
- Strong attention to detail, analytical skills, and ability to interpret data to make strategic recommendations
- Outstanding communication - both written and spoken. Comfortable presenting analysis to teams, collaborators, and leadership
- Hands-on experience with quantitative media analysis and optimization
- Ability to work in a multifaceted fast-paced environment and convert the ambiguous into clear action
- Experience working with global brands; gaming preferred.
- Passion for both games and the business of games
- 2+ years of work experience in performance marketing, demand generation, and the player acquisition funnel
- Managed a multi-million-dollar advertising budget
- Hands-on experience using lifecycle marketing and paid advertising platforms on both mobile and desktop
- 4-year college degree or equivalent experience
- Starting Pay Range: $ 71,360
- Pay Range End: $118,560
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Associate Growth Marketing Manager - Renton, United States - Hasbro
Description
At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering and Dungeons & Dragons to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That's where you come in
We're looking for a data-driven Associate Growth Marketing Manager to implement critical performance marketing initiatives. As a key member of the Marketing organization, you will work with business partners across the organization to build high-impact programs driving engagement with our players, generating new player growth, and reacquiring players back into our gaming ecosystem.
You're a versatile growth leader who possesses both creative and technical expertise, spanning the entire length of the customer journey. You have hands-on experience in customer lifecycle management, email marketing, paid media, content marketing, and full-funnel marketing analytics across multiple device platforms.
A Day in the Life of a Growth Marketer:
The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.
In compliance with local law, we are disclosing the compensation range for this role. The range listed is just one component of Wizards of the Coast's total compensation package for employees. Employees may also be eligible for annual and long-term incentives. In addition, Wizards of the Coast provides a variety of benefits to employees. Here's a look at what your benefits package may include: Medical, Dental & Vision Insurance, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Product Discounts, and more.
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