- Oversees the implementation of multiple client email marketing programs and collaborates with cross-functional team members to strategize, build, and QA email campaigns from concept to deployment.
- Manages the list segmentation process for email campaign deployment, including identifying standard list segments, establishing baseline counts for measuring growth, and monitoring real-time analytics.
- Creates annual email marketing plans, calendaring, send cadences and frequency, and testing matrixes.
- Analyzes overall email performance, makes recommendations to optimize email campaigns in real-time and provides actionable insight for ongoing data-led optimization.
- Creates data extensions, data filters, suppression lists, master suppression lists, attribute groups, etc. for multiple clients within various ESPs.
- Designs and develops automated campaigns using MAPs to send drip emails based on data and/or a prospect's behavior.
- Partners with data specialists to provide monthly analysis and reporting of campaign performance and overall email program.
- Works with internal stakeholders to establish email marketing program and campaign scope, ensuring deliverables stay within statements of work.
- Monitors, troubleshoots, and provides solutions for potential ESP issues related to rate-limiting, IP blacklisting, and spam traps.
- Contributes to the team's expertise through research of new digital platforms, tools, strategies, and tactics to drive success.
- Stays up to date on the latest email marketing and platform standards, technologies, best practices, and developments.
- Recommends, learns, and masters new ESP and MAP platforms, ultimately serving as the point of contact, subject matter expert, and trainer as needed.
- Establishes themselves as a thought leader on email marketing and deliverability within the fundraising industry.
- Serves as Moore Digital's internal and external knowledge leader for all aspects of email marketing and deliverability, both as a spokesperson and as a content provider/writer.
- Recommends next steps to ensure client alignment and readiness for new industry concepts and policies.
- Researches and writes whitepapers about current email and deliverability-related topics.
- Performs all other duties as assigned.
- Knowledge of the technical and regulatory side of email marketing including IP & domain reputation, CANSPAM and GDPR.
- Ability to understand and analyze email metrics including deliverability, opens, clicks and conversions.
- Understanding of influences affecting email deliverability and inbox placement.
- Familiarity with digital direct response fundraising metrics and direct marketing strategy.
- Ability to handle multiple complex projects simultaneously; a resourceful self-starter who can take initiative and follow through on projects in a deadline-driven environment.
- Commitment to delivering error-free work and high-quality customer service to clients.
- Strong written and oral communication and presentation skills.
- Strong organizational and time management skills.
- Outstanding problem-solving abilities and analytical skills.
- Meticulous attention to detail.
- Ability to remain calm under pressure, and adaptable in situations where priorities, demands and timelines conflict and change.
- Strong interpersonal skills, with a focus on tact and diplomacy, proficient at defusing tense situations.
- Ability to build collaborative relationships, and to thrive in a team environment.
- Ability to identify opportunities for improvement and make constructive suggestions for change.
- 4+ years of email marketing experience with an advertising agency, successfully managing the production of digital projects such as emails, landing pages, integrated campaigns, and websites.
- Experience with Marketing Automation Platforms (Marketo, HubSpot).
- Experience with Email Service Provider Platforms (Luminate, Engaging Networks, Emma, Campaign Monitor, Salesforce Marketing Cloud).
- Experience creating annual email marketing plans, schedules, send cadences and testing matrixes.
- Experience with non-profit email marketing is preferred.
- Familiarity with the following is a plus
- Traffic analysis tools, such as Google Analytics.
- CMS platforms (WordPress, Drupal)
- Fundraising platforms (Qgiv, Luminate, Raise Donors, Fundraise Up, Classy)
- CRM platforms (Salesforce, Raiser's Edge, Bloomerang, Donor Perfect)
- Web languages (HTML, CSS, Java Script, XML)
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Email Marketing Manager - Lanham, United States - Moore DM Group
Description
Moore Digital & Media, a division of Moore, is a full-service digital agency providing fundraising expertise to non-profits. Our team of experienced media buyers, strategists, creative personnel, and operations specialists work together to support our non-profit partners in fulfilling their missions. Our team is motivated by the successes that we realize on behalf of our clients.
Moore Digital & Media is a Moore company, the largest direct marketing firm in the country dedicated to the nonprofit, association, and government sectors ). More about Moore Digital can be found at
Summary:
The Email Marketing Manager will plan and manage high-volume, segmented email marketing campaigns. As a member of the Moore Digital team, the Email Marketing Manager partners with strategists, account executives, copywriters, designers, and developers to manage email marketing content, scheduling, and email deliverability across multiple marketing automation and ESP platforms. The candidate will be proactive with a strong attention to detail, possess analytical and problem-solving abilities with exceptional multi-tasking and prioritization skills. The ideal candidate will be able to speak to email best practices with various internal teams and in client facing scenarios.
Responsibilities:
To help you stay energized, engaged, and inspired, we offer a wide range of benefits including healthcare, support for working parents and paid time off so you can relax, recharge and be there for the people you care about.
Each full-time position at Moore is eligible for our comprehensive benefits package, which includes medical & prescription, dental and vision insurance, employer paid life, a Health Savings Account plan, Flexible Spending Account plans for health and dependent care, optional short-term and long-term Disability coverage, and other voluntary benefit options. We offer paid holidays, paid personal leave, paid volunteer leave, and paid parental leave. Employees have the option to participate in a company-sponsored 401(k) plan. Several benefit plans have eligibility waiting periods.
Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Moore Digital is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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