- Aid in the development of the organization's digital marketing strategy, to increase brand awareness, engagement, and lead generation.
- Create and implement digital and social platform campaigns, including content, design, marketing performance and audience development across various platforms, such as Twitter, LinkedIn, and Instagram.
- Collaborate with staff members to develop and execute email marketing campaigns to grow awareness and conversions for events, products, and programs.
- Handle postproduction tasks for video recordings, including those from meetings and interviews. Upload and manage video content on platforms like YouTube or Vimeo and publish to website.
- Develop visually appealing and on-brand graphics for social media, email, website, and print pieces.
- Oversee the management and maintenance of the organization and select chapter websites, ensuring functionality, security, and user experience.
- Implement website updates, security protocols, and integrations with third-party tools and APIs.
- Develop intuitive and easy-to-understand reports and dashboards that deliver actionable information for marketing activities' effectiveness and business impact (such as Google analytics, social media impressions and reach).
- Bachelor's degree or equivalent education/experience. (Graphic Design, Multimedia Arts, Web Design, Computer Science, IT, or Communications)
- Proven experience in digital marketing roles, with a focus on social media management, email marketing, and website infrastructure management
- 3-years designing and maintaining corporate level websites
- Experience with Canva, HTML, WordPress, Drupal, PHP, MySQL, Google Analytics, Google Tag Manager, audio video editing, DevOps, GIT and JavaScript
- Ability to work independently in a remote environment
- Strong organizational and time management skills
- Ability to work collaboratively with a team About AMDA - The Society For Post-Acute and Long-Term Care Medicine, Inc. AMDA – The Society for Post-Acute and Long-Term Care Medicine is the only medical specialty society representing the community of over 50, medical directors, physicians, nurse practitioners, physician assistants, and other practitioners working in the various post-acute and long-term care (PALTC) settings. The Society's 5, members work in skilled nursing facilities, long-term care and assisted living communities, CCRCs, home care, hospice, PACE programs, and other settings. AMDA promotes and enhances the development of competent, compassionate, and committed medical practitioners and leaders to provide goal-centered care across all post-acute and long-term care settings. Dedicated to defining and improving quality, we advance our mission through professional development, evidence-based clinical guidance, and advocacy on behalf of members, patients, families, and staff.
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Digital Marketing Manager - Maryland, United States - AMDA - The Society For Post-Acute and Long-Term Care Medicine, Inc.
3 weeks ago
Description
Responsibilities
Requirements:
