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Regional Marketing Manager - Dallas, United States - Service Experts
Description
Job Summary
The Regional Marketing Manager will oversee and manage product, service and marketing program planning and development for multiple Service Experts Centers within a region.
Work with center management on strategic marketing planning, development and implementation of marketing campaigns in direct support of applicable Centers' business objectives.
Ensure Service Experts brand standards are consistently applied in all marketing communications.
Assist in the development of revenue generation consumer campaigns for applicable Service Experts Centers.
Review marketing performance using data from internal and external sources.
Review media efficiency and cost savings procurement for applicable centers.
Field Agency management, coordination and liaison for responsible centers.
Facilitate timely sharing of "best practices" among Field Agency, marketing team members and applicable centers.
Facilitate regular marketing reviews to ensure marketing programs and tactics are fully supporting business objectives for responsible centers.
Other projects and support as needed
Job Specifications
Minimum Education
Bachelor degree required
Minimum Experience
6+ years related experience in Field Marketing
Marketing experience in a multi-store environment
Strong knowledge of marketing /advertising principles
Ability to manage multiple people / projects simultaneously
Creative and strategic thinker
Solid analytical abilities and ability interpret multiple points of data
Excellent interpersonal communication abilities
Advertising Agency management/experience
Evaluation Criteria
Strategy Development:
Excellent strategic planning capabilities
Communication:
Strong verbal and written communication abilities with the ability to actively influence internal customers on marketing strategy
Financial Acumen:
Comfortable with managing and interpreting data (campaign evaluation and MROI)
Organizational/Detail Oriented:
Excellent organizational abilities that support complex project management
Leadership:
Ability to manage and direct external advertising agency
Leadership:
Ability to effectively delegate and direct tactical marketing responsibilities in accordance with marketing plans
Attitude:
Willingness to consider and accept new ideas, responsibilities and concepts
Innovation:
Always looking for new ideas to help improve programs, processes and systems.
Geographic:
Should be located in reasonable proximity to responsible centers
General Manager Interaction:
Actively consider and evaluate the input from the current center General Manager regarding media, campaign and offer mix
Flexibility:
Ability to work in a home office environment while participating as a key member of the marketing team
The above statements are intended to describe the general nature and level of work being performed.
They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
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