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    Executive Director - Atlanta, United States - Hearts & Science

    Hearts & Science
    Hearts & Science Atlanta, United States

    3 weeks ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    The Company

    Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

    Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

    Responsibilities:

    Acting as the strategic senior thought leader, the Executive Director, Client, Account and Strategy Lead, will:

    • Manage a successful, integrated team through a high level of strategic insights and analytics to drive marketing and media planning decisions for "C" level clients and marketing counterparts
    • Be a champion for the brand(s) they manage, continually striving to find innovative solutions that elevate the brand(s)' position in the marketplace
    • Foster client relationships across all brands and/or lines of business that fall under his/her responsibility
    • Provide expertise and leadership in performance marketing, across all channels: traditional, digital, and emerging media
    • Lead and develop annual Account Plans and create clear accountability measures that ensure client and agency financial and business success
    • Represent and promote the interests of Hearts & Science internally and externally
    • Independently manage and grow the client's P&L
    • Effectively motivate, lead, and train the entire team to maximize shared objectives

    Key Competences

    Media/Business Acumen

    • Extensive knowledge of the media and marketing business, demonstrating a depth in performance-based marketing results across all channels through ROI, analytics, strategic brand planning, and the buying and planning of National Media including: TV, OOH, Print, Digital/On-Line
    • Demonstrated experience with consumer research and data tracking, both quantitative and qualitative
    • In-depth experience with integrated marketing programs including strategic development, analysis, and implementation

    Leadership/Client Partnership

    • Demonstrated leadership success in a previous senior client service and account management role
    • Articulating a clear and compelling vision to direct and maximize the team where all roles and responsibilities are well defined, understood, and managed
    • Takes appropriate risks and make tough decisions when required
    • A dynamic personality who can manage with a culture of "constructive conflict"
    • Needs to be confident in their abilities and able to state the agency position on sound facts
    • Maintains a high level of service to all clients; has credibility and a record of delivering results
    • Expertise in marketing and sales; knowledge of marketing strategy and tactics; and consultative sales techniques
    • Relationship builder; demonstrates an ability to listen and respond to a wide variety of constituencies from CMO to Assistant Brand Managers
    • Track record of strength in business development and financial account growth
    • Exhibits sound business judgment to navigate through everyday client and team challenges
    • Commands respect (and authority when needed)
    • Ability to foster an optimal environment for idea generation and creative innovation

    Financial Management

    • Experienced at managing budgets and the client P&L successfully
    • Able to forecast and develop an integrated Account Plan, collaborating with internal financial team

    Communicator/Ombudsman

    • Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view that ultimately close the sale
    • Ability to effectively resolve conflict, both internally among functions and externally with advertising agency partners and media partners
    • Ability to listen and motivate account team members to achieve shared goals
    • Trusted advisor to client counterparts that is seen as a vital part of their team; represent the voice of the client within Hearts & Science
    • Candid communicator who can organize, clarify, and communicate complex ideas quickly, succinctly, and accurately
    • to and from the client
    • to and from the creative agencies involved
    • among the team

    Qualifications:

    • 12+ years marketing and media experience, with a track record in being a category expert and business strategist;
    • 10+ years of previous experience managing and leading integrated teams
    • Extensive and diverse marketing and media experience on both the corporate and agency side and in media
    • Background in branding, direct response, and customer experience management in addition to hands-on experience in leading successful, performance-based strategic campaigns that drive cost-per-action results
    • Highly analytical and creative mind in strong communication skills with experience in building and managing a team through a use of excellent communication and interpersonal skills
    • Knowledge and understanding of client business/current issues and marketplace trends/emerging trends
    • Knowledge of Hearts & Science's capabilities, including research and tools, analytics, and OMG business units
    • Possess a desire for excellence and a passion to succeed in a fast moving and ever evolving environment where everyone is expected to be hands-on
    • Bachelor's degree, preferably in Marketing/Advertising, Communications, or relevant field of study

    Compensation Range: $150,000 - $250,000annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.

    Hearts & Science is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class

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