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    International Digital Marketing Manager - Ann Arbor, United States - Domino's Pizza LLC

    Domino's Pizza LLC
    Domino's Pizza LLC Ann Arbor, United States

    1 week ago

    Domino's Pizza LLC background
    Description


    Company Description Domino's Pizza, which began in 1960 as a single store location in Ypsilanti, MI, has had a lot to celebrate lately: we're a reshaped, reenergized brand of honesty, transparency and accountability - not to mention, great food In the rise to becoming a true technology leader, the brand is now consistently one of the top five companies in online transactions and 65% of our sales in the U.S.

    are taken through digital channels.

    The brand continues to 'deliver the dream' to local business owners, 90% of which started as delivery drivers and pizza makers in our stores.

    That's just the tip of the as we might say, one "slice" of the pie If this sounds like a brand you'd like to be a part of, consider joining our teamJob DescriptionThe Digital Marketing Manager (International) is part of the digital center of excellence (COE) and works with the Director
    • International Digital Marketing to consult with markets on the optimization of digital marketing and e commerce strategies.
    This leader works cross-functionally internally with other Domino's Pizza International (DPI) COE consultants and externally with country leadership, sharing best practices in order to increase and evolve their digital marketing effectiveness and ensure digital business growth.

    RESPONSIBILITIES AND DUTIESPartner with Marketing and Business Consultants to ensure that the digital strategy is coordinated with the business and marketing strategy, and that digital assets are in line with brand guidelines and communicate a key message / core offer that's consistent across channelsDevelop and maintain relationships with a range of clients, including in market leadership, market digital counterparts, and market agenciesWork closely with domestic ecommerce and digital marketing teams to identify key learnings, strategies, and optimizations to recommend to markets.

    Digital Marketing Consultation (70%)Work with Director, International Digital Marketing to consult with markets on the development of strategic and tactical digital plans that are prioritized based on data & business impactAdvise markets on driving qualified traffic and iterative testing across paid & owned media; recommend budget optimizations as neededConsult with markets on KPIs that matter, measurement of incrementality, and influence key stakeholders to adopt these principles into their businessExecute market launch plans including analytics training, SEO recommendations, and digital marketing trainingeCommerce Consultation (20%)Manage markets with a portfolio of eCommerce platforms, including third party online ordering (OLO) and Domino's Global Online Ordering (GOLO)Support markets in optimizing their eCommerce platforms through consultation on conversion, user flows, web analytics, funnel metrics, and eCommerce best practicesConsult on A/B testing best practices for OLO markets and direct A/B learnings for GOLO marketsCollaborate with GOLO tech team to prioritize new features and functions for GOLO marketsRegular communication and reporting on GOLO digital business performance to GOLO stakeholdersDevelop tools & resources (10%)Develop and maintain SME module resources for the Digital Resource Library to ensure relevant and consistent consultation on digital best practices across the globeQualificationsBachelor's degree in marketing, business, or related field required5-6 years of experience in marketing, preferably in with a franchisor/franchisee business model, with a minimum of 3 years digital marketing experienceExperience with development & execution of multi-channel digital marketing strategy, and leveraging Google AdWords, Facebook & Instagram advertising preferredExperience with Google or Adobe AnalyticsInternational acuity, with proficiency in a second language preferredOutstanding communication skills and executive presence with demonstrated ability at influencingSelf-starter with proven ability to succeed in a collaborative, fast-paced environmentAccount management experience a plusAbility to travel up to 25% internationally, depending on business needAdditional InformationAll your information will be kept confidential according to EEO guidelines.


    Hybrid work model:
    3 days in office, 2 days remote
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