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    Marketing Technology Specialist - Chicago, United States - CNA

    CNA
    CNA Chicago, United States

    3 weeks ago

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    Description

    You have a clear vision of where your career can go. And we have the leadership to help you get there. At CNA, we strive to create a culture in which people know they matter and are part of something important, ensuring the abilities of all employees are used to their fullest potential.

    CNA seeks to offer a comprehensive and competitive benefits package to our employees that helps them - and their family members - achieve their physical, financial, emotional and social wellbeing goals.

    For a detailed look at CNA's benefits, check out our Candidate Guide.

    The Marketing Technology Specialist will be responsible for providing digital campaign and marketing intelligence support to further CNA's business objectives.

    JOB DESCRIPTION:

    Essential Duties & Responsibilities

    Performs a combination of duties in accordance with departmental guidelines:

    • Serve as campaign operations support specialist and SME for the CNA organization with a focus on campaign planning, execution and analysis in support of CNA's corporate and business unit objectives.
    • Directly manage and execute marketing programs including, but not limited to, monthly email newsletters, event communications and individual/opportunity-centric email distributions.
    • Review campaigns created by colleagues/fellow Marketo users to ensure consistency in assets and accuracy in execution.
    • Compile and build high level executive communications with the support and oversight from Marketing Technology Director.
    • Gain and maintain understanding of integrations between CNA's marketing automation tool (Marketo), CRM platform (Salesforce), websites , , etc.) and data shared across platforms
    • Provide metrics and data analysis from marketing automation platform and other web analytics and qualitative feedback tools, and assist with building reports circulated to business units.
    • Demonstrated eagerness to learn and collaborate in a fast-paced environment, paired with great attention to detail.
    • Partner with manager on championing marketing automation best practices across the organization including the importance of data integrity, accessibility and measurability.
    • Collaborate with manager on internal training efforts to ensure fellow Marketo users are properly informed and equipped to use Marketo effectively and in-line with industry/CNA best-practices.
    • Participate in industry professional development opportunities to expand skillset/gain relevant certifications, and ensure CNA's campaigns adhere to all required guidelines and are leveraging the latest tools/technologies applicable to CNA's platform and business goals.
    May perform additional duties as assigned.

    Reporting Relationship

    Typically Director or above

    Skills, Knowledge & Abilities
    • Interested candidates should possess:
    • Basic understanding of marketing automation tools (preferably Marketo) and B2B marketing automation techniques covering email, live event, webinar, trade show, and engagement programs, smart lists/filter logic, contact management, landing pages, etc.
    • Interest in email creation, marketing automation, digital marketing and/or digital experience
    • Working knowledge of GA4 (Google Analytics 4) specific to site traffic/event measurements, metric definitions and campaign reporting
    • Solid knowledge of Microsoft Office suite (including strong Microsoft Excel skills) and the ability to learn and utilize other business related software systems
    • Strong organizational skills including ability to prioritize, coordinate and manage multiple projects and project teams
    • Strong analytic abilities and problem solving skills
    • Effective presentation, verbal and written communication skills, with the ability to convey technical and business issues in a clear and concise manner
    • Ability to work independently as well as in a team environment
    • Deeply curious
    Education & Experience
    • Bachelor's degree in marketing, advertising, digital marketing, journalism or related field/discipline.
    • 3-5 years marketing experience preferred.
    #LI-Hybrid

    #LI-DM1

    CNA is committed to providing reasonable accommodations to qualified individuals with disabilities in the recruitment process. To request an accommodation, please contact
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