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    Marketing Director - San Francisco, CA, United States - Peoplebox

    Peoplebox
    Peoplebox San Francisco, CA, United States

    2 weeks ago

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    Description
    Full Time] Sr Director - Growth Marketing (SaaS) at Peoplebox (United States) | BEAMSTART Jobs Sr Director - Growth Marketing (SaaS)
    Full Time
    Remote Work
    Stock Options

    It serves as a source of truth for all your strategic goals and initiatives to align your teams and identify red flags early without the friction of new software.

    We are currently helping many companies, including Razorpay (W15), Disney, Postman, Exotel, Khatabook (S18) achieve faster business results.

    As Sr Director - Growth Marketing (SaaS), you will own the entire inbound marketing and customer acquisition of Peoplebox.

    Grow inbound demand through website & blog
    Improve conversion rate from search results to website visitors.
    Improve conversion rate from website visitor to gated submit event (resources, webcasts, trials).
    Improve conversion from website visitors to demo request
    Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, Whitepapers, ebooks, reports, webinars, infographics, landing pages etc.)
    Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
    Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, and emails to drive lead generation.
    Optimize marketing automation and lead nurturing processes through email, content, and social channels
    Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers
    Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics
    Propose new and improved inbound marketing campaign ideas
    Previous experience in growth marketing for 5 years, preferably in a SaaS company.
    Excellent communication skills in English, both spoken and written
    Proficiency in marketing automation and blogging software features
    HTML/CSS, Canva hands-on experience is an advantage
    Expertise in SEO/ SEM, Google Analytics
    Experience with Keyword Research Analysis.
    Proven skills with On page / Off Page SEO.
    Creative thinker and problem solver
    Data-driven and research-oriented
    SEO experience
    OKR and Strategy Execution Platform for Enterprises
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