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McLean

    Head of Online Marketing - McLean, VA, United States - The Crescent Hotels Group

    The Crescent Hotels Group
    The Crescent Hotels Group McLean, VA, United States

    2 weeks ago

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    Description
    We are seeking someone passionate about hotel marketing who can see opportunities everywhere.

    At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests.

    Whether it be our health & wellness programs, best in class learning and development or our travel discounts that 'feed your inner explorer', we work hard to create and deliver on what YOU need.

    We Care.

    Marketing and Digital is embedded in every corner of our lives – as we like to say at Crescent "Everything Is Digital".

    We are looking for someone that has a passion for Hotel Marketing and can see opportunities everywhere. Remote, work from home
    ~ The Director of Integrated Marketing + Digital Solutions will be responsible for a portfolio of hotels with multi-branded platforms and independents while focusing on regular auditing, ensuring all programs, processes & best practices are followed.

    The Director can research market conditions and identify opportunities, exercising the initiative to research and interpret data and weigh options to reach conclusions that increase revenues for the properties within their region.

    We seek a strong hotel marketer who will work closely with our properties and regional leaders in Sales, Revenue Management, Marketing, and Operations to make the best plan for each property.

    Responsible for developing and implementing digital objectives via property-specific action plans designed to grow revenue for each property by segment to grow revenues and Return on Ad Spend (ROAS) from each segment.

    Represents Crescent Hotels & Resorts while visiting properties, attending ownership meetings, and attending industry events.
    Must be willing and able to travel as needed.
    High-Degree of Digital Marketing & knowledge, specifically in the Hotel industry is required.
    # With high energy enthusiasm for marketing, our Properties & Crescent Hotels & Resorts focus on working as a team with our Sales and revenue Partners to drive revenues for the properties in your region and manage a detailed Marketing Calendar for each property.
    # Proactively make recommendations and implement action plans to improve online presence, increase market share, Increase Marketing performance, Profitability, Return on Ad Spend (ROAS), and Increase revenue generation.
    # Strong knowledge of hotel-specific email marketing programs. Strong initiative – the ability to work with little supervision
    # Working with our Integrations team to assist in transitioning new properties from a Marketing + Digital perspective into the Crescent Hotels & Resorts portfolio
    # Coordinate and manage monthly calls with each property in your region, applicable vendors, and brands to share the digital strategy and measure results. Preparing presentations and providing recommendations for discussion to increase overall digital performance.
    # As requested, provide current and accurate financial information, ad hoc reporting, and presentations to ownership and senior management.
    # Coordinate photoshoots and implement new images for hotels following a photoshoot. Audit brand sites, vanity sites, OTAs, Social pages, review sites, etc., At least two years of experience in Hospitality Marketing.
    Multi-Property Experience Digital Marketing / E-commerce Experience Preferred.

    Excellent Computer Skills and proficiency in Multi-Channel Analytics, Integrated Planning, Content Marketing, Campaign Creation and optimization with PPC, Paid Media, Search Engine Optimization, Social Media, Email Marketing, Digital Marketing Tools and Microsoft Office.

    A get-it-done attitude with a willingness to work additional hours if unexpected projects or tight deadlines require it.

    Remain positive and resourceful and can succeed in a constantly changing digital atmosphere while staying organized in a fast-paced environment, sometimes under pressure.

    Understanding of Hotel Marketing Programs, GA4, Koddi and other programs.
    Knowledge of Hotel Email Marketing Programs such as Revinate, GMS, Inntopia, etc.
    Advanced computer skills, including Office and Adobe Creative Suite (Photoshop, Illustrator, etc.)

    Crescent Hotels is a multi-state employer and the salary ranges indicated herein may not reflect positions that work only in other states.

    Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

    The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

    However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

    Crescent Hotels & Resorts
    #


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